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Gatorade & TBWA Celebrate Dwyane Wade's Chicago Homecoming with 'Sounds of Hope'

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AllDayEveryDay's Matt Baron directs inspirational new ad set to the track ‘Chicago (We can change the world)’ by Graham Nash

Gatorade & TBWA Celebrate Dwyane Wade's Chicago Homecoming with 'Sounds of Hope'

As a child on the South Side of Chicago, Dwyane Wade dreamt of playing with the Chicago Bulls. His commitment kept him focused, and helped him avoid distractions and dangers that could have sent his life in a very different direction. Now Wade is returning to Chicago—but he’s there to do more than play for the Bulls.

This new Gatorade film from TBWA\Chiat\Day LA celebrates how Wade transformed his life through sport, and supports his efforts to help the youth on the south side of Chicago gain access to opportunities that will help them achieve their dreams, too.

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Post Production / VFX

Colourist: Adam Scott

Executive Producer: Thatcher Peterson, Patrick Nugent

Head of Production: Kim Christensen

Post Production Company: A52

Producer: Ben Foster

Visual Effects: Brendan Crockett

Visual Effects Artist: Chris Moore, Michael Plescia, Michael Vaglienty

Production Company

Director: Matt Baron

Executive Producer: Oscar Thomas, Arrow Kruse

Head of Production: Nicola Westermann

Producer: Sung Hwang

Production Company: AllDayEveryDay

Production Manager: Teo Dobrovolskis


Song: ‘Chicago (We can change the world)’ by Graham Nash

Sound Design: Drew Fisher


Edit Assistant: Lauren Dellara

Edit Company: Rock Paper Scissors

Editor: Jamie Foord

Executive Producer: Rana Martin

Producer: Dina Ciccotello

Creative Agency

Brand Director: Robyn Morris

Brand Manager: Erika Buder, Tommy Cottam

Business Affairs: Linda Daubson

Business Manager: Mirielle Smith

Chief Creative Officer: Brent Anderson

Creative Agency: TBWA\Chiat\Day

Director of Production: Brian O'Rourke

Executive Creative Director: Renato Fernandez

Executive Producer: Guia Iacomin

Managing Director: Jerico Cabaysa

Music Supervisor: MEGA Inc.

Planner: Matt Bataclan

Planning Director: Scott MacMaster, Martin Ramos, Abigail Weintraub

Senior Art Director: Paulo Cruz

Senior Copywriter: Harris Wilkinson

Senior Producer: Chris Spencer

Categories: Soft Drinks, Fruit Juices

TBWA\Chiat\Day LA, Fri, 16 Dec 2016 15:21:34 GMT