Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
I Like Music
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Gatorade Shows Athletes The Effects Of Dehydration Through New Immersive VR Campaign

895

ADD TO COLLECTION

VR experience allows players to experience the game through innovative tracking software

Gatorade Shows Athletes The Effects Of Dehydration Through New Immersive VR Campaign
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. 

Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. 

Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.

CREDITS

Brand
Agency / Creative
Media
Production
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Soft Drinks, Carbonated Drinks

VMLY&R, Fri, 09 Mar 2018 15:49:24 GMT