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Gatorade Shows Athletes The Effects Of Dehydration Through New Immersive VR Campaign

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VR experience allows players to experience the game through innovative tracking software

Gatorade Shows Athletes The Effects Of Dehydration Through New Immersive VR Campaign
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. 

Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. 

Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.

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Client

Advertiser: Gatorade

Senior Director, Global Creative: Kenny Mitchell

Senior Marketing Manager: Rob McCutcheon, Brandon Rhodes, (Associate)

Brand: Michael Smith (Head of Digital Strategy)

Post Production / VFX

Post Production Company: The Mill

Director: Will Adams,

VFX Senior Producer: Katie Kolombatovich

Studio Manager: Spencer Reynolds,

Digital Production Company

Digital Production: Zero Code

Project Manager: Florence Vaillant (Senior)

Director: Dario Raciti, Matthew Olmo

Creative Agency

Creative Agency: VML

Executive Creative Director: Tony Snethen

Group Creative Director: Glen Scott,

Senior Account Director: Maggie Glenski

Senior Producer: Susan Hatten

Social Media: Charles Gooch

Global Chief Creative Officer: Debbi Vandeven (Global),

Associate Strategy Director: Mark Renken

Managing Director, Client Engagement: Stephanie DeCelles

Director, Client Engagement: Melissa Ide

Channel Manager: Madeleine Stroth

Production Business Manager: Betty Greiner

Associate Creative Director: Erik Stark, Kyle Gracey

Media Agency

Media Agency: OMD

Group Account Director: Susanna Earnest

Genres: People

Categories: Soft Drinks, Carbonated Drinks

VMLY&R, Fri, 09 Mar 2018 15:49:24 GMT