VMLY&R
Fri, 09 Mar 2018 15:49:24 GMT
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Gatorade Shows Athletes The Effects Of Dehydration Through New Immersive VR Campaign
VR experience allows players to experience the game through innovative tracking software
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning.
Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis.
Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.
Client
Advertiser: Gatorade
Senior Director, Global Creative: Kenny Mitchell
Senior Marketing Manager: Rob McCutcheon, Brandon Rhodes, (Associate)
Brand: Michael Smith (Head of Digital Strategy)
Post Production / VFX
Post Production Company: The Mill
Director: Will Adams,
VFX Senior Producer: Katie Kolombatovich
Studio Manager: Spencer Reynolds,
Digital Production Company
Digital Production: Zero Code
Project Manager: Florence Vaillant (Senior)
Director: Dario Raciti, Matthew Olmo
Creative Agency
Creative Agency: VML
Executive Creative Director: Tony Snethen
Group Creative Director: Glen Scott,
Senior Account Director: Maggie Glenski
Senior Producer: Susan Hatten
Social Media: Charles Gooch
Global Chief Creative Officer: Debbi Vandeven (Global),
Associate Strategy Director: Mark Renken
Managing Director, Client Engagement: Stephanie DeCelles
Director, Client Engagement: Melissa Ide
Channel Manager: Madeleine Stroth
Production Business Manager: Betty Greiner
Associate Creative Director: Erik Stark, Kyle Gracey
Media Agency
Media Agency: OMD
Group Account Director: Susanna Earnest
Genres: People
Categories: Soft Drinks, Carbonated Drinks
VMLY&R, Fri, 09 Mar 2018 15:49:24 GMT
