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Gatorade Recreates Iconic 'Anything You Can Do, I Can Do Better' with Abby Wambach and Usain Bolt

Creative 248 Add to collection

Michael Jordan and Mia Hamm make a cameo appearing in latest spot from TBWA\Chiat\Day LA

Gatorade Recreates Iconic 'Anything You Can Do, I Can Do Better' with Abby Wambach and Usain Bolt

Soccer star Abby Wambach challenges track legend Usain Bolt in a new Gatorade Zero campaign, which pays homage to the iconic 1997 spot, 'Anything You Can Do, I Can Do Better', originally with Michael Jordan and Mia Hamm (who both make cameos in the new version).

The campaign from TBWA\Chiat\Day LA highlights the equal capabilities of women and men in sports, focusing on channeling your inner competitor, no matter what you’re doing. It also introduces the brand’s latest innovation: Gatorade Zero with Protein, which has zero sugar, electrolytes for hydration and 10g of protein to help kick-start the recovery process.


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Credits

Agency: TBWA\Chiat\Day Los Angeles

Chief Creative Officer: Renato Fernandez

Group Creative Director: Mark Peters

Creative Director: Doug Menezes

Copywriter: Stew Tribe, Stephen Shocket

Art Directors: Dan Hales

Director of Content Production: Guia Iacomin

Senior Producer: Kaitlin Moore


Managing Director: Jerico Dig Cabaysa

Senior Brand Director: Robyn Morris

Brand Director: Gabriela Marino

Account Supervisor: Ashley Brabham

Senior Project Manager: Alice Pavlisko

Executive Strategy Director: Scott MacMaster

Global Planning Director: Martin Ramos

Sr. Planner: Julio Castillo

Planner: Savannah Galindo

Integrated Strategy Director: David Heiser

Sr. Connections Director: Albert Kim

Sr. Connections Planner: Kevin Bautista

Director of Business Affairs: Robin Rossi

Business Affairs Manager: Eugene Gandia

Talent Payment Manager: Annabel Turrado

Director of Traffic Operations: Dessiah Maxwell

Sr. Traffic Operations Manager: Judy Brill

Media Agency: OMD

Production Company: Stink Films

Director: Traktor

Director of Photography: Bill Pope

Executive Producer: Mungo Maclagan

Head of Production: Ari Schneiderman

Line Producer: Richard Ulfvengren

Editorial: Exile

Editor: Ed Line

Assistant Editor: Chris Messier

Executive Producer: CL Kumpata

Producer: Kristina Thoegersen

VFX/Post-Production Company: JAMM

VFX Supervisor/Lead Compositor: Jake Montgomery

VFX Supervisor/ Lead CG : Andy Boyd

Flame Artist : Mark Holden

Flame Artist : Louis Mackall

Animation Supervisor : Stew Burris

CG Lead : Brian Burke

CG Artist : Connie Ho

CG Artist : Jaguar Lee

CG Artist : Jonathan Chua

After Effects Artist : Daniel Miller

Music: "Anything You Can Do" Written by Irving Berlin; Published by Concord Music Publishing

Artists: Chris Hall/Andy Robinson/Bam/FAB

Label: Ninja Tune/Just Isn’t Music








Producer Ashley Greyson

Executive Producer : Asher Edwards

Color: JAMM

Colorist : Adam Scott

Color Assist : Carver Moore

Producer : Anna Dood

Executive Producer : Asher Edwards

Mixing Studio: Lime Studios

Executive Producer: Susie Boyajan

Sound Design/Mix Engineer: Matt Miller

Mix Assistant: Ian Connie


Categories: Energy Drinks, Soft Drinks

TBWA\Chiat\Day LA, Mon, 15 Mar 2021 15:21:25 GMT