Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes such as Usain Bolt, Cam Newton and Derek Jeter. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside.
Credits
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Director: Renato Fernandez
Creative Director: Guto Araki
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Artist: Adhemas Batista
Senior Art Producer: Anna Willman
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Executive: Robyn Baker
Assistant Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Sports Marketing: Lexi Vonderlieth
Director of Project Management and Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Executive Project Coordinator: Bob Hezlop
Senior Studio Artist: Martin Morales
Assistant Studio Manager: Riki Komachi
Senior Studio Artist: Paul Russel
Assistant Studio Manager: Brian Dougherty