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Gatorade Prints Featuring Global Athletes

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Brand teams with several artists to illustrate Usain Bolt, Cam Newton & Derek Jeter

Gatorade Prints Featuring Global Athletes

Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes such as Usain Bolt, Cam Newton and Derek Jeter. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside.

 


Credits


Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Director: Renato Fernandez
Creative Director: Guto Araki  
Art Director: Pierce Thiot  
Copywriter: Scott Cleveland 
Artist: Adhemas Batista
Senior Art Producer: Anna Willman 
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber 
Account Executive: Robyn Baker 
Assistant Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster 
Planning Director: Martin Ramos  
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Sports Marketing: Lexi Vonderlieth 
Director of Project Management and Print Services: Casey Mooney 
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas 
Executive Project Coordinator: Bob Hezlop 
Senior Studio Artist: Martin Morales
Assistant Studio Manager: Riki Komachi
Senior Studio Artist: Paul Russel
Assistant Studio Manager: Brian Dougherty

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Categories: Energy Drinks, Soft Drinks

lbbonline.com, Mon, 09 Sep 2013 16:47:08 GMT