Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Gatorade Powers Teams' Super Bowl Journey

Creative 458 Add to collection

TBWA\Chiat\Day uses digital mapping to place thousands of bottles outside NY's Trump Soho Hotel

Gatorade Powers Teams' Super Bowl Journey

To promote the amount of Gatorade it took to power the Broncos and Seahawks on their way to the Super Bowl on Sunday, TBWA\Chiat\Day placed 3840 bottles on the exterior of the Trump Soho Hotel in New York City. 

The bottles feature digital "projection mapping" visualising the journey of both teams through the season. Each of the bottles on the panel is projected with a different Gatorade flavour, as if each bottle were a “pixel." The effect gives the panel the feeling of a 3D animation.

During a typical NFL game, a football team will consume approximately 40 gallons of Gatorade. That equals 160 bottles of 32 Ounce bottles of Gatorade. Through the 24 games a team plays in the season, that equates to 3840 bottles.


Client: Gatorade

Agency: TBWA\Chiat\Day

Chief Creative Officer: John Norman

Global Group Creative Director: Brent Anderson

Creative Director: Renato Fernandez

Creative Director: Gustavo Sarkis

Creative Director: Guto Araki

Associate Creative Director: Doug Menezes

Digital Producer: Kristin McCarron

Executive Project Manager: Karen Thomas

Executive Print Producer: Kerri Sparkman

Senior Art Producer: Anna Willman

Managing Director: Peter Ravailhe

Group Account Director: Blake Crosbie

Account Executive: Robyn Baker

Account Executive: Ralph Lee

Sports Marketing: Erika Buder

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Planner: Rebecca Harris

Junior Planner: Katie Acosta

Junior Planner: Matt Bataclan

Production Company: Brand New School

Creative Director: Ben Go

Executive Producer: Paul Abatemarco

Producer: Christie Price

Lead Animator: Cameron Walser

Lead Compositor: Peter Murphy

Production Company: Monster Media

Director of operations - mike Sandrin

Director of research & development - James Laurino

Project manager - Lindsey fuller

Coolux technician - Jacob Zobrist 

Post Production: TBWA/Chiat/Day

Editor: Brooks Miller 

Assistant Editor: Nick O'Neill 

Post Production: VBE

Senior Editor: Greg Young

Producer: Orlee Klempner

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Energy Drinks, Soft Drinks

TBWA Worldwide, Tue, 04 Feb 2014 13:04:14 GMT