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Gatorade Makes Quarantine Training Days Count



TBWA\Chiat\Day used individual athletes to show current realities they face and how nothing beats Gatorade

Gatorade Makes Quarantine Training Days Count

Gatorade has launched its latest ad campaign with TBWA\Chiat\Day, made entirely during quarantine and with athletes who are training at home, in mind. In keeping with the realities athletes are facing right now, the creative primarily shows athletes in individual, rather than team environments. The campaign – named Nothing Beats Gatorade – also reinforces the #MakeTheDaysCount, at-home-training content Gatorade been posting to its Instagram and YouTube accounts since April. 

Gatorade’s head of consumer and athlete engagement, Jill Abbott provided the following commentary on the campaign: “For a brand known for putting a premium on production, the way we pivoted this campaign demonstrates that regardless of the circumstances or obstacles in the way, supporting athletes is still our biggest priority. We’re showing that while athletes’ training regimens look a bit different this year, they still need fuel from Gatorade to perform their best.”

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Genres: Dialogue, People

Categories: Soft Drinks, Energy Drinks

TBWA\Chiat\Day, Fri, 12 Jun 2020 09:16:27 GMT