senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Gatorade Launches New Campaign with Gabrielle Union and Dwyane Wade

19/03/2019
Advertising Agency
Los Angeles, USA
244
Share
The pair headline a sporty spot for newly launched Gatorade Zero
Gatorade is officially adding Gatorade Zero – a new, zero sugar hydrator with all the electrolytes of Gatorade Thirst Quencher – to its hydration portfolio full time through a new campaign with Dwyane Wade and Gabrielle Union.

The campaign – one of the couple’s first projects together – is headlined by a :30 TV commercial, featuring an exercise battle where Dwyane and Gabrielle push each other to prove who can go the hardest in the gym. That’s where Gatorade Zero comes in. It provides athletes with another hydration option for shorter, lower intensity exercises and for athletes looking for greater personalization for hydration and fueling needs.


Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from TBWA\Chiat\Day LA
Options
Jack in the Box
24/05/2024
4
0
Big Head
Jack in the Box
24/05/2024
4
0
Angrily Happy
Jack in the Box
24/05/2024
5
0
ALL THEIR WORK