Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Gatorade Launches New Campaign with Gabrielle Union and Dwyane Wade

Creative 475 Add to collection

The pair headline a sporty spot for newly launched Gatorade Zero

Gatorade Launches New Campaign with Gabrielle Union and Dwyane Wade
Gatorade is officially adding Gatorade Zero – a new, zero sugar hydrator with all the electrolytes of Gatorade Thirst Quencher – to its hydration portfolio full time through a new campaign with Dwyane Wade and Gabrielle Union.

The campaign – one of the couple’s first projects together – is headlined by a :30 TV commercial, featuring an exercise battle where Dwyane and Gabrielle push each other to prove who can go the hardest in the gym. That’s where Gatorade Zero comes in. It provides athletes with another hydration option for shorter, lower intensity exercises and for athletes looking for greater personalization for hydration and fueling needs.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Gatorade

Media Agency

Media Agency: OMD


Sound Company: Beacon Street Studios

Sound Design & Mix: Rommel Molina

Mix Assistant: Mike Leone

Senior Audio Mixer: Kate Vadnais (SD Producer)


Manger, Talent: Leila Scheffer (Talent Affairs), Kevin Castro (Talent Payment)

Creative Agency

Creative Agency: TBWA\Chiat\Day Los Angeles

Chief Creative Officer: Renato Fernandez

Creative Director: Mark Peters, Doug Menezes

Planner: Joel van Rensburg

Senior Copywriter: Guy Helm

Senior Art Director: Chris Rodriguez

Junior Copywriter: Jamie Wynn

Junior Art Director: Gaia Elise

Director of Production: Brian O'Rourke

Executive Integrated Producer: Guia Iacomin

Associate Producer: Michael Schroepfer

Executive Digital Producer: Ewan Anderson

Print Producer: Dena Moore (Executive)

Managing Director: Jerico Dig Cabaysa

Brand Director: Gigi Lewis

Management Supervisor: Caitlin Miller

Brand Manager: Connor Wudrick (Associate)

Account Assistant: Wenona Carlos (Group Assistant)

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos (Global)

Director of Business Affairs: Robin Rossi

Business Affairs Manager: Tana Prosper

Traffic Manager: Dessiah Maxwell (Director of Traffic Operations), Judy Brill (Sr. Traffic Operations Manager)

Group Planning Director: Scott MacMaster

Post Production / VFX

Post Production Company: a52

VFX Supervisor: Andres Barrios

Flame Artists: Andy Davis, Chris Riley, Enid Dalkoff, James Buongiorno, Michael Vaglienty, Noah Poole

Colourist: Paul Yacono

VFX Executive Producer: Kim Christensen

VFX Producer: Michele Watkins

CG Supervisor: Andrew Romatz

3D Generalists: Dustin Mellum

Color Company: a52 Color

Colour EP: Thatcher Peterson

Colour Producer: Jenny Bright

Production Company

Production Company: Superprime

Director: The Malloys

Producer: William Green

DOP: Matthew Lloyd

Managing Director/Executive Producer: Rebecca Skinner

Managing Director: Michelle Ross

Head Of Sales: Michelle Ross

Head of Production: Roger Zorovich

EP: Roger Zorovich

Assistant Director: Michael Kahn


Music Supervision: Morgan Thoryk and Andrew Kahn, Good Ear Music Supervision

Song: Pep Rally

Singer/Songwriter: Missy Elliott and Pharrell Williams

Performer: Missy Elliott, courtesy of Atlantic Records


Edit Company: Cartel

Editor: Adam Robinson, Craig Quinlan (Digital)

Edit Assistant: Grant Hall

Producer: Brady Fiero

Executive Producer: Lauren Bleiweiss

Head of Production: Meagen Carroll

Genres: People, Action

Categories: Soft Drinks, Energy Drinks

TBWA\Chiat\Day LA, Tue, 19 Mar 2019 14:58:26 GMT