TBWA Worldwide
Tue, 21 Aug 2012 09:02:37 GMT
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Gatorade Give Viewers A Gentle Reminder
Bolt is used to tell us all of the pivotal role that the brand played at the Olympics
Despite not being an official sponsor of the London 2012 Olympic Games, Gatorade kindly reminds us all that they were firmly involved in the event with this spot from TBWA/Chiat/Day.
The restrictions placed on athletes promoting any non-sponsors of the games have now been lifted by LOCOG and the brand has taken full advantage. Triple gold medallist, Usain Bolt, is the protagonist of the ad, while a narrator reminds the viewer that Gatorade was ‘inside’ the world’s best athletes, powering them to greatness.
Credits
Agency:
Executive Creative Director: Patrick O’Neill Global Group Creative Director: Brent Anderson Global Group Creative Director: Steve Howard Creative Director: Jayanta Jenkins
Creative Director/Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie Management Supervisor: Magdalena Huber Account Supervisor: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth Music Supervisor: Michael Gross
Outside Vendors:
Production Company: Untitled Director: The Cronenweths
EP: Jim Evans
Head of Production: Geoff Campbell General Manager: Larry Edwards UPM: Kay Kelman
Director of Photography: Jeff Cronenweth
Production Company: Smuggler
Director: Jaron Albertin
EP/Head of Commercials: Brian Carmody & Patrick Milling Smith Executive Producer: Lisa Rich & Allison Kunzman
Producer: Lisa Tauscher/Helen Hollien/Donald Taylor
Director of Photography: Linus Sandgren
Production Designer: Duncan Reed

Service Production Company: Mad Cow Films EP: Pete Chambers
Producer: Jonas Blanchard
Production Manager: Melissa Fallon
Editorial Company: Rock Paper Scissors Executive Producer: Linda Carlson Producer: Justin Kumpata
Editor: Angus Wall
Assistant Editor: Austyn Daines
Visual FX: The Mill
VFX Producer: Enca Kaul
2D Lead: Billy Higgins
Design Art Director: Tom O’Neill Design Producer: Luscia Boryczko
Music: Original Music by human
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