Bolt is used to tell us all of the pivotal role that the brand played at the Olympics
Despite not being an official sponsor of the London 2012 Olympic Games, Gatorade kindly reminds us all that they were firmly involved in the event with this spot from TBWA/Chiat/Day.
The restrictions placed on athletes promoting any non-sponsors of the games have now been lifted by LOCOG and the brand has taken full advantage. Triple gold medallist, Usain Bolt, is the protagonist of the ad, while a narrator reminds the viewer that Gatorade was ‘inside’ the world’s best athletes, powering them to greatness.
Executive Creative Director: Patrick O’Neill Global Group Creative Director: Brent Anderson Global Group Creative Director: Steve Howard Creative Director: Jayanta Jenkins
Creative Director/Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman Group Planning Director: Scott MacMaster