Gatorade congratulates Peyton Manning for the Sportsman of the Year award by painting a picture of what it means to win from within using only words and Manning's number.
Sportsmanship is about character, heart, and excellence on and off the field. In "18", Gatorade explores what this means for Manning, for his story, and for their brand belief that athletic performance is driven from the inside.
Credits
Agency: TBWA\Chiat\Day
Client: Gatorade
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Writer: Scott Cleveland
Art Director: Pierce Thiot
Executive Project Manager: Karen Thomas
Executive Print Producer: Kerri Sparkman
Senior Art Producer: Anna Willman
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Account Supervisor: Kyle Webster
Account Executive: Ralph Lee
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan