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Gatorade Congratulates Peyton Manning via TBWA

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Sportsman of the Year award recognised with words-only painting

Gatorade Congratulates Peyton Manning via TBWA

Gatorade congratulates Peyton Manning for the Sportsman of the Year award by painting a picture of what it means to win from within using only words and Manning's number. 

Sportsmanship is about character, heart, and excellence on and off the field. In "18", Gatorade explores what this means for Manning, for his story, and for their brand belief that athletic performance is driven from the inside. 



Agency: TBWA\Chiat\Day 
Client: Gatorade
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson 
Writer: Scott Cleveland
Art Director: Pierce Thiot
Executive Project Manager: Karen Thomas 
Executive Print Producer: Kerri Sparkman 
Senior Art Producer: Anna Willman
Managing Director: Peter Ravailhe 
Group Account Director: Blake Crosbie 
Account Supervisor: Kyle Webster 
Account Executive: Ralph Lee
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster 
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan

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TBWA Worldwide, Fri, 20 Dec 2013 12:26:51 GMT