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Gatorade and TBWA Launch Everything to Prove

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NFL Films showcases rookie players

Gatorade and TBWA Launch Everything to Prove

 

Gatorade, NFL Films and TBWA\Chiat\Day Los Angeles have collaborated on a new branded entertainment series, "Everything To Prove," which follows 11 top prospects as they journey through their rookie season in the NFL. 
 
The series gives a unique look into the lives of NFL rookies, including Andrew Luck, Robert Griffin III and Justin Blackmon, as they set out to prove they’ve got what it takes to succeed at the next level.   
 

 
Everything To Prove Campaign Credits
Branded Content Series
Agency:
Executive Creative Director: Patrick O’Neill
Global Group Creative Director: Brent Anderson
Global Group Creative Director: Steve Howard
Associate Creative Director / Writer: Gregg Clampffer
Associate Creative Director / Art Director: John Figone
Executive Producer: Brian O’Rourke
Producer: Molly Tait
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Supervisor: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
 
Outside Vendors:
Production Company: NFL Films
Director: Jay Jackson
Director: Steve Trout
Producer/Field Operations: Liz Leafey
Sr. Project Manager: Lisa Cagney Dixon
Editors: Heidi Bahnck, George Pilhuj
GFX: Jim Eyles
Audio: Mike Kennedy
Production Assistant: Emily Leitner
view more - Creative
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Genres: People, Storytelling

Categories: Energy Drinks, Soft Drinks

lbbonline.com, Thu, 23 Aug 2012 16:30:10 GMT