Gatorade, NFL Films and TBWA\Chiat\Day Los Angeles have collaborated on a new branded entertainment series, "Everything To Prove," which follows 11 top prospects as they journey through their rookie season in the NFL. 

 

The series gives a unique look into the lives of NFL rookies, including Andrew Luck, Robert Griffin III and Justin Blackmon, as they set out to prove they’ve got what it takes to succeed at the next level.   

 

 

Everything To Prove Campaign Credits

Branded Content Series

Agency:

Executive Creative Director: Patrick O’Neill

Global Group Creative Director: Brent Anderson

Global Group Creative Director: Steve Howard

Associate Creative Director / Writer: Gregg Clampffer

Associate Creative Director / Art Director: John Figone

Executive Producer: Brian O’Rourke

Producer: Molly Tait

Group Planning Director: Scott MacMaster

Sr. Planner: Marisa Robertson

Planner: Rebecca Harris

Worldwide Managing Director: Nick Drake

Group Account Director: Blake Crosbie

Management Supervisor: Magdalena Huber

Account Supervisor: Brad Nolde

Sports Marketing Account Executive: Lexi Vonderlieth

 

Outside Vendors:

Production Company: NFL Films

Director: Jay Jackson

Director: Steve Trout

Producer/Field Operations: Liz Leafey

Sr. Project Manager: Lisa Cagney Dixon

Editors: Heidi Bahnck, George Pilhuj

GFX: Jim Eyles

Audio: Mike Kennedy

Production Assistant: Emily Leitner