Saatchi & Saatchi Worldwide
1 month ago
Gareth Southgate is the latest addition to the star-studded line-up of British talent joining BT’s landmark Top Tips on Tech campaign, to help the nation with the digital skills it needs to get through this unique and challenging time.
The England Manager will lead a health and fitness themed episode of the BT tech series from his home, scheduled to air on Thursday 7th May during ITV ad break takeovers and available online. In the episode, Southgate will coach the nation on using his quick and easy tips to keep active at home with some easy-to-use fitness tech that can help people of all ages manage their physical and mental well-being.
During this one-off training session, viewers can expect to see special appearances from the Manager’s England squad, including Marcus Rashford, Harry Winks and Ben Chilwell, who receive a video call from their England mentor. The players update Gareth on their creative techniques to stay in shape, physically and mentally, including toilet roll keepie-uppies and target practice using tea bags. The footballers also discuss how they’ve used technology to keep their team spirit up and stayed connected with each other, as well as their music tastes and social media habits.
Gareth’s motivational national team talk features tactical advice on how technology can help Brits keep fit and active at home during these times, including;
As well as the various products and initiatives mentioned within Gareth Southgate’s Top Tips on Tech Guide, the England Manager directs viewers to BT’s Tech Tips to find out more.
Gareth Southgate is the latest to join the line-up of well-known personalities who have contributed to the campaign, teaching the nation a range of vital digital skills to help people connect with each other as well as access vital online services and information.
The BT Top Tips on Tech series includes:
The TV campaign is supported across print, social and digital media with ‘cut-out-and-keep’ educational guides featuring in national print news titles, and ‘how to’ PDFs available for free download online, for users to share via email or WhatsApp. All content can also be found at the website.
BT is the exclusive lead partner for all England teams and the home of the national game, Wembley Stadium.
The BT Top Tips on Tech campaign was developed by BT’s advertising agency, Saatchi & Saatchi London.
Campaign name: Top Tips on Tech
Agency: Saatchi & Saatchi London
Creative Lead / ECD: Guillermo Vega
Creative Director: Will John
Creatives: Will Bookwell & Will Helm
AD / Copywriter: Sam Simmonds & George Coyle, Liam Campbell &Thom Farrall, Ryan Price
Saatchi & Saatchi London Producer: Rebecca Williams, Sam Robinson, Georgie Ford, Georgia Day, Jeremy Sharman, Jess Nelson
Planner(s): Richard Huntington, Bryn Walbrook
Data Arts: Kinga Selyem
Business Lead: Magnus Djaba, Andrew Kay, Max Fabian, Fergus Waddell
Account Team: Liz Maunsell, Rania Kouros, Gabi Dwek, Tom Page
Designer(s): Fabiano Gomes
Typographers: Nick Roberts, Steve Tinkler, Charlie Brookes, Emmet O’Shea
Media Agency: Essence
Production company: Prodigious
Director: Chris Faith
Audio Post-Production: Prodigious - Audio Engineer
Exec Producer: Nisha Mullea
Producers: Harry Smith, Becky Matthews, Elliot Somers
Editors: Jamie Mac, Henrik Sikstrom, Kevin Palmer
Motion graphics artists: Laurence Mencé, Lizzy Rowlett, Ben White
Celebrity talent: Fearne Cotton, Clare Balding, Rylan Clark-Neal, Jake Humphrey and Angellica Bell
Genres: People, Dialogue
Categories: Media and Entertainment, TV and RadioSaatchi & Saatchi Worldwide, 1 month ago