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Garbarge Dreams in New Recycling Campaign

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Pereira & O'Dell & MJZ for 'Keep America Beautiful'

Garbarge Dreams in New Recycling Campaign

Pereira & O’Dell has revealed it's latest work, The Recycling Campaign – sponsored by Keep America Beautiful and the Ad Council. The TV spots are directed by MJZ’s Victor Garcia and edited by Greg Scruton, Arcade Edit.


The average American produces 4.4 pounds of trash a day — and only 35% is recycled. The new campaign hopes to increase that number with “I Want to be Recycled” tagline that tells the story from the point of view of the trash itself.

The broadcast and OOH campaign aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life. 
Go to to learn more. 


Client: The Ad Council
Vice President, Campaign Director: Rowena Patrick
Campaign Director: Amanda Bagwill
Assistant Campaign Manager: Dana Vielmetti
Client: Keep America Beautiful
Senior Vice President: Lynn Markley
Agency: Pereira & O'Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Associate Creative Director, Copywriter: Eduardo Marques
Associate Creative Director, Art Director: Rafael Rizuto
Copywriter: Ross Cavin, Earl Lee
Art Director: Chris Adams, Arnau Bosch
Project Manager: Katie Shesgreen
Account Director: Ashley Brown
Account Executive: Jennifer Wantuch
Vice President, Director of Strategy: Nick Chapman
Strategy Director: Justin Cox
Strategist: Alina Shabashevich
Executive Producer: Jeff Ferro
Broadcast Producer: Judy Kreiter, Elisa Moore
Print Producer: James Sablan
Senior Interactive Producer: Erin Davis
Business Affairs Director: Xandra Ess
Production Company: MJZ
Director: Victor Garcia      
President: David Zander
Executive Producer: Kate Leahy
Producer: Greg Ferguson                                                   
Editorial: Arcade Edit
Editor: Greg Scruton
Assistant Editor: Laura Sanford and Hilary Ruggiano
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Producer: Denice Hutton    
VFX: MPC        
VFX: Claudia Guevara
Lead Nuke Artist: Alex Harding
Lead Smoke Artist: Marcus Wood
Compositor: Jonathan McKee
CG Lead Artist: Liam Griffin
Color: MPC
Colorist: Adrian Seery
Sound: POP Sound
Mixers: Zac Fisher and Stephen Dickson
Music: Stimmung

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MJZ Los Angeles, Wed, 17 Jul 2013 10:31:04 GMT