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Gap Launches 'Meet Me in The Gap' Campaign to Celebrate the Excitement of the Unexpected

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Each collaboration was intentionally unscripted: YARD didn’t know what would happen when the team put a yodeler, an auctioneer, a flutist and a beat boxer in the same room

Gap Launches 'Meet Me in The Gap' Campaign to Celebrate the Excitement of the Unexpected
The newest campaign out of Gap launching September 18th, in collaboration with YARD NYC. “Meet Me in the Gap” demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to meet in the gap. So, they found creators from all over the country with entirely different backgrounds, and put them together in unexpected, surprising combinations to collaborate.  

The campaign features five spots, which will run across TV and social




 


Each collaboration was intentionally unscripted: YARD didn’t know what would happen when the team put a yodeler, an auctioneer, a flutist and a beat boxer in the same room and asked them to create together. The resulting spots show the amazing things that can happen when you put people from unexpected backgrounds together communicating that when we meet people who are not like us, and take a chance to close the gaps between us, we find we have more in common than what keeps us apart.



CREDITS
Client: Gap
Craig Brommers, SVP/CMO  
Agency: YARD NYC
Stephen Niedzwiecki- Co-Founder & Chief Creative Officer
Dave Clark- Executive Creative Director 
David Oscroft- Creative Director 
Jay Chapman – Design Director 
Ahyoung Moon- Art Director 
Steven Williams- Designer
Kira Pack- Copy Writer
Ruth Bernstein- Co-Founder & Chief Strategic Officer 
James Denman- Executive Director of Strategy 
Jarrod Bull- Managing Director 
Bobby Bush- Account Supervisor
Judy Anekal- Head of Production 
Kirsten Arongino – Executive Producer
Peter Schwab- Associate Producer
Production Company: Missing Pieces 
Director: Director X 
Edit House: Rock Paper Scissors
Editors: Ted Guard, Carlos Arias 
Music Supervisor: Good Ear
Colorist: CO3
Photography Production Company: North Six  
Photographer: Dan Jackson 

  
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M ss ng P eces, Fri, 15 Sep 2017 09:47:01 GMT