Each collaboration was intentionally unscripted: YARD didn’t know what would happen when the team put a yodeler, an auctioneer, a flutist and a beat boxer in the same room
The newest campaign out of Gap launching September 18th, in collaboration with YARD NYC. “Meet Me in the Gap” demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to meet in the gap. So, they found creators from all over the country with entirely different backgrounds, and put them together in unexpected, surprising combinations to collaborate.
The campaign features five spots, which will run across TV and social
Each collaboration was intentionally unscripted: YARD didn’t know what would happen when the team put a yodeler, an auctioneer, a flutist and a beat boxer in the same room and asked them to create together. The resulting spots show the amazing things that can happen when you put people from unexpected backgrounds together communicating that when we meet people who are not like us, and take a chance to close the gaps between us, we find we have more in common than what keeps us apart.
CREDITS
Client: Gap
Craig Brommers, SVP/CMO
Agency: YARD NYC
Stephen Niedzwiecki- Co-Founder & Chief Creative Officer