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Gamers Channel Their Inner Lara Croft at The Tomb Raider Snake Activation at Comic-Con 2018

Creative 451 Add to collection

Square Enix's survival experience was developed by Barkley and JMP Creative and allows visitors to face their fear of snakes

Gamers Channel Their Inner Lara Croft at The Tomb Raider Snake Activation at Comic-Con 2018
When Tomb Raider fans got their first chance to play the yet-to-be-released Shadow of the Tomb Raider at this year’s Comic-Con conference in San Diego, they had little company—a 14-foot-long anaconda at their back.

The survival experience from game publisher Square Enix, developed by creative agencies Barkley and JMP Creative, let gamers channel their inner Lara Croft and push their ophidiophobia—fear of snakes, to you and me—to the limit. 

Gamers previewed Shadow of the Tomb Raider at one of the 13 playable game stations, but only the bravest souls were invited to play at the 13th game console–an enclosed area where they played surrounded by deadly boa constrictors and two 14-foot anacondas.


And unlike the omnipresent free swag handed out elsewhere at Comic Con, Tomb Raider fans had to summon up the courage to snack on exotic jungle creatures like giant water bugs, black forest scorpions, and superworms for the chance to win prizes ranging from t-shirts to Xbox One X Consoles.

Shadow of the Tomb Raider launches September 14. It is the finale of Lara’s origin story and is the biggest release in the history of the franchise. “Given the size of this release, we owe our fans an equally epic experience at Comic-Con where we’ll show them firsthand what it’s like to become the Tomb Raider,” says Jon Grant, Associate Director, Product Marketing, Square Enix. 


Credits
Square Enix
Sr. Director Americas Marketing, Western Studios - Morten Haugaard 
Assoc. Director, Product Marketing - Jon Grant
Director of Creative Services - Michael Bannon
Marketing Coordinator, Product Marketing - Ray Velez
Crystal Dynamics
Global Brand Director - Rich Briggs
JMP Creative
CEO - Jahon Pilichowski
Barkley
Chief Idea Officer - Tim Galles, 
EVP Executive Creative Director - Katy Hornaday,
Creative Directors -  Doug Hentges, Chris Cima
Assoc. Creative Directors - Jordan Breindel, Jeremy Gilberto
Copywriter - Justin Smith
Art Director - Chris Larberg
Senior Creative Producer - Josh Dubois
VP, Brand Leadership - Tyler Cook
Sr. Strategist - Molly Griffin
Assoc. Strategist  - Patrick Cooper 
VP, Engagement - Joe Cox 
Project Manager - Lisa Nicolay 
Liquid
Chris Gillette - Media Supervisor
view more - Creative
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Genres: People

Categories: Media and Entertainment, Movies

Barkley, Tue, 24 Jul 2018 15:01:49 GMT