Gameloft for brands
Fri, 11 Dec 2020 09:58:10 GMT
Gameloft for brands, leader in gaming experiences for brands, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification highlights Gameloft’s long-time commitment to fraud protection and full transparency for a healthy digital advertising ecosystem. Launched in 2016, the TAG Certified Against Fraud Program is the cornerstone of TAG’s efforts to combat fraudulent and invalid traffic and a key part of the world’s leading program to fight criminal activity and protect brand safety in digital advertising.
In line with Gameloft’s engagement to improving standards across the industry, the TAG certification gives brands a greater confidence that their content will be viewed by legitimate potential buyers.
The team believes that trust and transparency are at the heart of what Gameloft for brands offers to advertisers. This certification provides its clients with the reassurance that they can trust it to deliver safe and successful campaigns.
Alexandre Tan, VP brand partnerships and advertising at Gameloft said: "We are very pleased to recognise Gameloft for achieving the TAG Certified Against Fraud Seal, an important recognition of the company’s ongoing efforts to combat fraud across the digital advertising supply chain. We look forward to continuing to work with them to further raise the industry’s bar on fraud prevention."
CEO of TAG, Mike Zaneis, added: "Gameloft also ensures a safe, transparent and fraud-free advertising ecosystem by adopting industry standards including third-party verification solution MOAT, IAB’s certifications and compliance programs (with the integration of the Open Measurement SDK, Sellers.json, TAG Payment ID and App-ads.txt, the IAB Tech Lab’s technical solution for publicly declaring companies authorised to sell digital inventory.Gameloft for brands, Fri, 11 Dec 2020 09:58:10 GMT