Gameloft for Brands Brings the LEGO Minions Play Universe to Minion Rush in Crossover Event

Gameloft for brands and the LEGO Group, in collaboration with Universal Games and Digital Platforms, today announced a new crossover event in Minion Rush, the mobile game inspired by Illumination's beloved mischievous characters from the world’s most successful animated film franchise. From today until August 24, 2021, players can race Minions Bob, Stuart, and Kevin through LEGO brick-themed levels with a brand-new story, unlocking in-game LEGO collectibles, prizes, and gifts.

“We’re thrilled to team up with the LEGO Group to host a fantastic and delightful crossover event in Minion Rush,” said Jean-Baptiste Godinot, Global Sales Director at Gameloft for brands. “This event illustrates how games can unlock creative opportunities for fan engagement in fun and innovative ways.”

Sean McEvoy, head of LEGO Games commented: “We are always looking for new ways to help our fans experience the joy and creativity of LEGO play. We’re excited to extend the LEGO Minions play experience into the exciting world of Minion Rush, and we hope the crossover event inspires our fans to embark on many more adventures with Bob, Stuart and Kevin in tow.”

Minion Rush is free to download on the App Store and Google Play, with in-app purchases, here.