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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Gameloft for Brands Brings Brazilian TV Show's Characters to Life with Interactive Mobile Destination

16/09/2020
Advertising & Integrated Production
New York, United States
90
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Children's show, Bugados, successfully reaches and engages children with gaming fun

To launch their Brazilian kid show inspired by video games, Bugados, the channel Gloob took it to the next level for their audience! 

To truly stand out from the clutter of content options and resonate with their target audience, the channel partnered with us, Gameloft for brands, to bring their superstar superhero’s powers to life through mobile gaming. The #interactive #mobile website (Bugadosnogloob.br) empowers young children to engage and play with the favorite characters through mini games, exclusive content, and even hologram kits!

With so much fun to be had, it’s no surprise there were more than 1.6 million page views and 208,000 unique users – boosting the launch of the TV show to a success, especially among Brazilian girls, and now confirmed for a season two!