Gameloft for brands and Lysol won the Hispanic LATAM SMARTIES Bronze award of best Games/Gamification & e-Sports campaign with “What it Takes to Protect / Contigo protegiendo a los niños”.

This annual competition honours outstanding innovation and creativity with significant business impact and recognizes the effectiveness of branded mini-game in the category Games/Gamification & eSports. This edutainment solution increased awareness about germs’ existence and the importance of getting rid of them while keeping our beloved ones safe and healthy. In addition, this campaign increased brand awareness and product category penetration on the Mexican market.

This family game targeted both parents and kids with two gamified solutions with an informative card game for parents and an infinity running game for their kids. These games were intuitive and easy to play – parents needed to choose the card with the correct answer, and kids needed to run down a home hallway avoiding germs while collecting Lysol products. Aiming to complete the customer funnel journey, Gameloft for brands added call-to-action to redirect the traffic to the website where players could find more informative content and get Lysol products.

During the pandemic, disinfection and home entertainment became the main focus of all households. . Lysol smartly leveraged this moment by making its brand the 2nd famous brand in the cleaning category. Still, most importantly, Lysol educated Mexican society about the importance of good hygiene habits in a fun and interactive way.

Find out more about Gameloft for Brands here.