Gameloft for brands and Lamborghini Partner to Bring Lamborghini Essenza SCV12 Challenge to Players Worldwide

Gameloft for brands partners with Lamborghini and ESL Italy to launch the first Lamborghini Mobile esports competition for Asphalt 9: Legends, the latest game in the Asphalt racing franchise, which recently crossed the 1 billion download mark across the series.

Starting from May 13th, gamers from all over the world will be able to participate in the in-game challenge with Lamborghini's new supercar the Essenza SCV12, with a round of three qualifiers, one playoff and a big final broadcasted on September 18th.

The esports challenge offers players the opportunity to win exclusive prizes and experience Lamborghini’s limited-edition hypercar, the Essenza SCV12, the most powerful naturally aspirated 12-cylinder ever, capable of outputting over 830 hp, developed by Lamborghini Squadra Corse and designed by Lamborghini Centro Stile. Only forty of these supercars were ever manufactured, making this a very special experience in Asphalt 9: Legends.

61% players of Asphalt 9: Legends being passionate about cars, the integration of  Lamborghini’s Essenza SCV12 was a natural fit within the game. Natively integrated in the game, the branded activation is well-received by players and sometimes even fostered: more than 20% of Asphalt players stated they would like to see more supercars added to the game.

 "We’re thrilled to partner with Lamborghini to welcome the Lamborghini Essenza SCV12 Challenge in Asphalt 9 Legends” said Alexandre Tan, SVP brand partnerships and advertising at Gameloft. "Through this innovative partnership in the biggest mobile racing game franchise, Gameloft for brands creates meaningful connections between the brand and players by bringing an engaging experience to the Asphalt 9: legends audience”