Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Gameloft for Brands and Kinder Win Drum Award of Best Use of Mobile Content with Applaydu

Awards and Events 26 Add to collection

Applaydu is an edutainment mobile app developed for Kinder Surprise & Kinder Joy in partnership with The University of Oxford’s Department of Education

Gameloft for Brands and Kinder Win Drum Award of Best Use of Mobile Content with Applaydu

The Drum Awards for Content recognises creative and innovative companies and campaigns that cut through in the branded content space. It is a global awards programme that acknowledges the best work from across the marketing and communications industry. 

During the Live ceremony held on November 4th, The Drum announced the nominees and winners for 22 categories. Among the entries this year, Gameloft for Brands won The Best Use of Mobile Content award with Applaydu. 

Applaydu is an edutainment mobile app developed for Kinder Surprise & Kinder Joy in partnership with The University of Oxford’s Department of Education. Already downloaded by more than 20 million families, Applaydu offers an immersive, new experience dedicated to children that encourages math skills, communication, focus, and memory retention in a 100% kid-safe certified environment. 

"Not only are we genuinely proud and honored, we also think this award means a lot for the gaming industry. It's a major recognition that gaming offers not just massive audiences, but also innovative ways to engage with consumers by combining creativity, story-telling and technology," said Alexandre Tan, senior vice president of brand partnerships and advertising at Gameloft.

Applaydu can be downloaded for free from the App Store or from Google Play.

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Ferrero

Advertiser: Gameloft for brands

Creative Agency

Creative Agency: Gameloft for brands

Art Director: enter name

Strategist: enter name

Executive Creative Director: enter name

Creative Director: enter name

Digital Agency

Digital Agency: enter name

Media Agency

Media Agency: enter name

Production Company

Production Company: enter name

Director: enter name

Producer: enter name

Production Service

Production Service Company: enter name

Producer: enter name

Offline

Edit Company: enter name

Edit Assistant: enter name

Post Production / VFX

Post Production Company: enter name

Colourist: enter name

Producer: enter name

Music

Music Company: enter name

Composer: enter name

Sound

Sound Company: enter name

Producer: enter name

Categories: Gaming, Sports and Leisure

Gameloft for brands, Thu, 11 Nov 2021 07:38:00 GMT