Fri, 21 Mar 2014 15:13:54 GMT
beIN SPORTS and TBWA\Chiat\Day New York are launching a revolutionary vuvuzela that enables football fans to switch the TV station to international sports network channel, beIN SPORTS.
beIN SPORTS and TBWA\Chiat\Day NY have created the GAMECHANGER, a vuvuzela engineered to change the channel directly to the beIN SPORTS network. Users simply point and blow in the direction of their cable box – say goodbye to any program that’s not football.
The vuvuzela uses the Arduino prototyping platform and its sound signature is recognized by a mini microphone, which is read by its encoded 32-bit microchip. The microchip then fires IR LED signals to TV cable boxes with the command to change the channel.
Fans looking for a way to take back control of their TV can visit beINgamechanger.com to watch the making of, learn more, and tell beIN SPORTS why they need a GAMECHANGER of their own, and using hashtag #ChangeTheGame
Juan Ochoa, Marketing Director, beIN SPORTS, commented: "The vuvuzela has, rightly or wronly, become iconic for soccer fans. We’re repurposing it for good, and in doing so showing beIN SPORTS viewers and fans we share their love and passion for the great international sport.
Matt Ian, Executive Creative Director, TBWA\Chiat\Day NY, added: “We wanted to celebrate and empower soccer fans in the US--to give them a tool that lets them be heard over the deafening roar of football, baseball and basketball fans. The GAMECHANGER is an innovative piece of tech combined with an iconic piece of soccer history... with a clever twist. Not only does this Vuvuzela announce to the world that you're a true soccer fan, it changes the channel to beIN SPORTS.”
The GAMECHANGER is currently compatible with select providers. For more details on the GAMECHANGER go to beINgamechanger.com.
Game Changer Credits
Executive Creative Director: Matt Ian
Global Creative Director: James Cheung
Copywriter: Spencer Campbell
Art Director: Mike Malz
Account Director: Edward Rogers
Account Supervisor: Raffaella Pardi
Assistant Account Executive: Tim Masek
Project Director: Sophia Barnett-Wiltshire
Studio Digital Director: Dima Farer
Studio Director: Pasquale Bortone
Technology Director: Jordan Holberg
Design Director: Melatan Riden
U/X Designer: Cait Smith
Designer/ Animator : Yuriy Lozitskiy
Designer: Eric Lau
Print Services Manager: Joni Adams/Frances Cardona-Espinal
Senior Video Producer: Kelcey Edwards
Producer: Brittni Phillips
Production Designer: Dan Kane
Photographer: Erwin Brown
Comp Artist: John Turturro
Tech Consultant: Ed Bear
Design Consultant: Liz Zarro
Video Directed By: Shillick
Video Production Company: WW7
Video Editor: Brady Hammes, Nida Vohra
Mold Production: Neomak
Categories: Media and Entertainment, TV and RadioTBWA Worldwide, Fri, 21 Mar 2014 15:13:54 GMT