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Game-changing Vuvuzela Created for US Soccer Fans



TBWA\Chiat\Day creates a Vuvuzela that can change channels

Game-changing Vuvuzela Created for US Soccer Fans

beIN SPORTS and TBWA\Chiat\Day New York are launching a revolutionary vuvuzela that enables football fans to switch the TV station to international sports network channel, beIN SPORTS.

beIN SPORTS and TBWA\Chiat\Day NY have created the GAMECHANGER, a vuvuzela engineered to change the channel directly to the beIN SPORTS network. Users simply point and blow in the direction of their cable box  – say goodbye to any program that’s not football. 

The vuvuzela uses the Arduino prototyping platform and its sound signature is recognized by a mini microphone, which is read by its encoded 32-bit microchip. The microchip then fires IR LED signals to TV cable boxes with the command to change the channel.

Fans looking for a way to take back control of their TV can visit to watch the making of, learn more, and tell beIN SPORTS why they need a GAMECHANGER of their own, and using hashtag #ChangeTheGame

Juan Ochoa, Marketing Director, beIN SPORTS, commented: "The vuvuzela has, rightly or wronly, become iconic for soccer fans. We’re repurposing it for good, and in doing so showing beIN SPORTS viewers and fans we share their love and passion for the great international sport. 

Matt Ian, Executive Creative Director, TBWA\Chiat\Day NY, added: “We wanted to celebrate and empower soccer fans in the US--to give them a tool that lets them be heard over the deafening roar of football, baseball and basketball fans. The GAMECHANGER is an innovative piece of tech combined with an iconic piece of soccer history... with a clever twist. Not only does this Vuvuzela announce to the world that you're a true soccer fan, it changes the channel to beIN SPORTS.”

The GAMECHANGER is currently compatible with select providers. For more details on the GAMECHANGER go to




Game Changer Credits

Executive Creative Director: Matt Ian

Global Creative Director: James Cheung 

Copywriter: Spencer Campbell

Art Director: Mike Malz

Account Director: Edward Rogers

Account Supervisor: Raffaella Pardi

Assistant Account Executive: Tim Masek

Project Director: Sophia Barnett-Wiltshire 

Studio Digital Director: Dima Farer

Studio Director: Pasquale Bortone

Technology Director: Jordan Holberg

Design Director: Melatan Riden

U/X Designer: Cait Smith

Designer/ Animator : Yuriy Lozitskiy

Designer: Eric Lau

 Print Services Manager: Joni Adams/Frances Cardona-Espinal

Senior Video Producer: Kelcey Edwards

Producer: Brittni Phillips

Production Designer: Dan Kane

Photographer: Erwin Brown

Comp Artist: John Turturro

Tech Consultant: Ed Bear

Design Consultant: Liz Zarro

Video Directed By: Shillick

Video Production Company: WW7

Video Editor: Brady Hammes, Nida Vohra

Mold Production: Neomak

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Categories: Media and Entertainment, TV and Radio

TBWA Worldwide, Fri, 21 Mar 2014 15:13:54 GMT