G.A.M.E

McCann New York introduces The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle. 

 

Ad Council - G.A.M.E. Case Study from H.K. McCANN on Vimeo.

Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long film premiered on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences were then directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.

 

 

Created pro bono by McCann Erickson for the Ad Council, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes.  Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.

 

 

 

CREDITS 

 

 

CLIENT:

Ad Council

 

AGENCY:

McCann New York

 

Linus Karlsson – Chief Creative Officer/Global Brands
Sean Bryan - Chief Creative Officer 
Thomas Murphy - Chief Creative Officer 
Jesse Potack  - Group Creative Director/Writer/Director

Benjamin Vendramin – Group Creative Director/Art Director/Director

Joyce King Thomas – President McCann XBC


Catherine Patterson –Executive Producer
Jill Ann Toloza  - Sr. Integrated Producer
Minnie Tran  - Sr. Integrated Producer

Sally Hotchkiss – Executive Producer

EDITORIAL

Craft   

Nathan Thompson – Editor

Gerard McConvillen – Sound Design

Jeff Fischer - Producer

 

PRODUCTION

ADDigital Productions

Thomas Mooney – Executive Producer
Dan Klein – Executive Producer
Theresa Marth - Producer


VFX:
Charlex

Yunsung Cho - Designer & CG Generalist
Dade Orgeron - Charlex Creative Director
Salar Saleh - CG Supervisor 
Ryan Dunn - Executive Creative Director 
Alex Jarman - Executive Producer, Telecommunications

 

Animation

Hornet

Santa Maria - Director


MUSIC:
Big Foote

Sherman Foote - Director