GALE has revolutionised its offering with artificial intelligence at its core, ushering in a new era for the Business Agency.
Called Alchemy.Ai, GALE has created a private enterprise AI cloud platform – built from the ground up to comply with the agency’s ISO-27001 certification and developed by a dedicated product team of 50 specialists – that revolutionises its offering for clients.
“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratisation of data across all teams,” GALE CEO Brad Simms said. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centred around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.
“As an agency, our most important asset is our people. It’s why clients choose us. Alchemy.Ai enables our people to work smarter and faster, ultimately giving them more time to spend with clients.”
Trained on all aspects of data used at GALE, including both first-party and third-party data combined with world data, Alchemy.Ai reduces the time spent on critical tasks across all disciplines to help GALE’s almost 800 people work smarter, better and faster. In addition, it transforms agency processes by democratising access to this information, regardless of department.
Going beyond standard generative AI functionality, Alchemy.Ai has a custom-built application layer with a bespoke UI, as well as additional capabilities for data visualisation, enriched and customised algorithms, and search and discovery techniques. Team members will have access to the custom client environments built for the specific accounts they work on. The client environments serve as a one-stop shop for all the data and insights available on each particular client.
Alchemy.Ai has dedicated tools for core capabilities, including: