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GALAXY Drops a Modern New Look in Colourful Campaign

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AMV BBDO brings GALAXY silk to life with striking visuals
GALAXY Drops a Modern New Look in Colourful Campaign

Mars Wrigley UK has today unveiled a new TV campaign in support of the GALAXY brands’ new modern, confident and unapologetic direction for 2021.  

Underpinned by the funky rhythms of ‘Makeba’, the breakout song by Grammy nominated singer-songwriter Jain, a coterie of artists, animators and compositors used an array of animation techniques to create an infinitely impressive production that brings GALAXY’s bold new look to life in a striking visual package.  

Packed with vivacious energy, the work – which sees zero gravity fabrics dance across the screen with hypnotic playful abandon – will have a substantial presence across the nation’s TV screens in the coming weeks. The public won’t be able to miss it.  

It is a new vibrant look for a bold new era, and the perfect way to introduce the next generation of GALAXY lovers to the brand’s new exciting portfolio of treats and, of course, the fan favourites that have enshrined GALAXY chocolate as Britain’s second biggest confectionery brand. 

Ellyse O’Connor, GALAXY senior brand manager said: “There won’t be many people in Britain who haven’t seen a GALAXY advert over the years. They have always served as great cultural markers of the time and have helped cement GALAXY chocolate into the hearts and minds of the British public. This beautiful new advert is no different and serves as further proof that the GALAXY brand never stands still."

The GALAXY re-design was launched at the start of 2021 after a two-and-a-half-year development process, that involved extensive consumer research and a depth of craft that perfectly articulates, in a social and digital age, the boundless pleasure that a GALAXY treat brings.  

Did you know?

  • It’s all in the flow: Every aspect of the GALAXY bar is designed with smoothness in mind. In fact, thousands of hours went in to designing the bar itself, which has a distinctive undulating flow that further enhances the smooth texture of the chocolate.

  • 23 million GALAXY Smooth Milk Bars are eaten in the UK every single year.


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Client 

Client: Mars Wrigley UK

Agency 

Creative Agency: AMV

Art Director and Copywriter: Anzhela Krikor Hayrabedyan & Luca Albert Grosso

Agency Account Team: Luke Slater, Chloe Hogan, Maddie Burnell

Agency Producer: Adrienn Major

Media 

Media Agency: Mediacom 

Production

Director:   Cole Paviour

Production Company: Unit9 Films

MD: Adam Dolman

Producer: Holly Restieaux

VFX and CG 

VFX & Animation: Absolute

VFX Supervisor: James Coore

CG Lead: Dan Baiton

FX Artists: Craig Healy, Ollie Grant

CG Artists: Sandra Guarda, Keith Rogers, Sersha Lawrence

FX Lead: Ameen Abbas

2D Lead: Tom Clapp

2D Artist: Scott Simmonds

Flame Artist: Milo Patterson

Audio Engineer: Joe Marsden

Exec Producer: Dan Bennett

VFX Producer: Rose Crisp

Production Assistant: Ava Millard

Categories: Food, Confectionery

AMV BBDO, Fri, 05 Feb 2021 11:24:33 GMT