Fri, 05 Feb 2021 11:24:33 GMT
Mars Wrigley UK has today unveiled a new TV campaign in support of the GALAXY brands’ new modern, confident and unapologetic direction for 2021.
Underpinned by the funky rhythms of ‘Makeba’, the breakout song by Grammy nominated singer-songwriter Jain, a coterie of artists, animators and compositors used an array of animation techniques to create an infinitely impressive production that brings GALAXY’s bold new look to life in a striking visual package.
Packed with vivacious energy, the work – which sees zero gravity fabrics dance across the screen with hypnotic playful abandon – will have a substantial presence across the nation’s TV screens in the coming weeks. The public won’t be able to miss it.It is a new vibrant look for a bold new era, and the perfect way to introduce the next generation of GALAXY lovers to the brand’s new exciting portfolio of treats and, of course, the fan favourites that have enshrined GALAXY chocolate as Britain’s second biggest confectionery brand.
Ellyse O’Connor, GALAXY senior brand manager said: “There won’t be many people in Britain who haven’t seen a GALAXY advert over the years. They have always served as great cultural markers of the time and have helped cement GALAXY chocolate into the hearts and minds of the British public. This beautiful new advert is no different and serves as further proof that the GALAXY brand never stands still."
The GALAXY re-design was launched at the start of 2021 after a two-and-a-half-year development process, that involved extensive consumer research and a depth of craft that perfectly articulates, in a social and digital age, the boundless pleasure that a GALAXY treat brings.
Did you know?
Client: Mars Wrigley UK
Creative Agency: AMV
Art Director and Copywriter: Anzhela Krikor Hayrabedyan & Luca Albert Grosso
Agency Account Team: Luke Slater, Chloe Hogan, Maddie Burnell
Agency Producer: Adrienn Major
Media Agency: Mediacom
Director: Cole Paviour
Production Company: Unit9 Films
MD: Adam Dolman
Producer: Holly Restieaux
VFX & Animation: Absolute
VFX Supervisor: James Coore
CG Lead: Dan Baiton
FX Artists: Craig Healy, Ollie Grant
CG Artists: Sandra Guarda, Keith Rogers, Sersha Lawrence
FX Lead: Ameen Abbas
2D Lead: Tom Clapp
2D Artist: Scott Simmonds
Flame Artist: Milo Patterson
Audio Engineer: Joe Marsden
Exec Producer: Dan Bennett
VFX Producer: Rose Crisp
Production Assistant: Ava Millard
Categories: Food, ConfectioneryAMV BBDO, Fri, 05 Feb 2021 11:24:33 GMT