New positioning created by J. Walter Thompson Singapore unveiled at Computex
This week at Computex, one of the world’s most influential technology expos, world-leading personal computing giant ASUS unveiled the exciting new ZenBook Pro with Screenpad, plus the refreshed VivoBook range, with an integrated multi-media campaign starring ASUS’ inspirational new brand ambassador Gal Gadot.
Encouraging consumers to ‘Unleash your creative power’, the ad’s artistic effects created by tech and powerful protagonist perfectly reflect the creative strength of the new ASUS ZenBook with Screenpad. The hero video sees Gal Gadot not only pushing creative boundaries, but also taking a leap of faith - demonstrating that with a ZenBook at your fingertips, you can create the incredible.
One of ASUS’s biggest single global marketing communications to date, the new campaign’s lead film is just part of J. Walter Thompson Singapore’s wider remit, having been appointed to handle ASUS PC’s brand ambassador campaign with Gal Gadot earlier this year. The agency has also driven the strong new positioning, brand strategy, campaigns for both ZenBook and VivoBook , plus a series of integrated content across all digital platforms.
ASUS PC’s brand ambassador campaign joins Unilever’s Lux brand, as the second major client’s global communications being led out of J. Walter Thompson’s regional hub in Singapore.
Commenting on the new campaign Marco Versolato, Chief Creative Officer J. Walter Thompson Singapore said, “ASUS is a brand that’s always pushing its own boundaries on creativity with its products, taking the leap beyond its own comfort zone – which is why it’s been great to deliver this new interpretation of the original brand spirit ‘In Search of Incredible’ - in a campaign that captures this so well, and with a talent such as Gal Gadot.
Technology is helping democratize creativity, now anyone can create music without a recording studio, or make a movie without a crew. By bringing an idea to life, a hero is born – you just need to be bold and step out of your comfort zone.”