Deutsch NY Partner and Chief Creative Officer, Greg DiNoto, announced today that Gail Barlow has joined the agency as SVP, Group Creative Director. Gail will take a lead creative role on the Microsoft business and other new business initiatives. Her first day at Deutsch was yesterday.
“Gail is a writer’s writer, and she has a real knack for problem-solving,” said DiNoto. “She will be an excellent addition to the Microsoft team, and to the Deutsch family.”
Throughout her 17-year career, Gail has led multidisciplinary creative teams to execute big ideas across all channels. She has managed creative for marquis brands including Wendy’s, Kohl’s, Absolut, Intel, Kmart, and Bloomberg Technology.
In the year prior to joining, Gail worked as a freelance creative director at various New York agencies, including Deutsch. “In a freelance capacity, I had the opportunity to see up close how passionate, smart and engaged the Microsoft team is. That energy, plus Greg’s creative leadership and the Deutsch culture, made it an easy decision,” she said.
Gail has held previous positions at agencies, including TBWA Chiat Day, Kirshenbaum and Bond, and McCann NY. Her work has been recognized by a myriad of awards, including silver and bronze Cannes Lions, and an Emmy Award.