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Gaelic Players Association Shows Hurlers’ Human Side

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Connelly Partners-created campaign shows Gaelic footballers in their lives outside of the sport

Gaelic Players Association Shows Hurlers’ Human Side
The new campaign for the Gaelic Players Association has launched around a film to raise awareness of the sporting association and build buzz as the sport returns to Fenway Park in Boston for the Players Champions Cup. 

Created by Connelly Partners, the idea for the player-run body revolves around the tagline: “You see Players; We See People” and showcases the GPA through interviews with GPA and WGPA hurlers from past and present, discussing life both on and off the pitch and demonstrating the lengths they’ve each gone to to represent their club and country.

It’s a warm-hearted film directed by Max Esposito, encapsulating the Boston and Dublin-based agency’s “defiantly human” ethos.

The campaign will be supported primarily by digital and social drove record numbers to the games in Boston.

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Client

Advertiser: GPA

Client Lead: Paul Flynn

Production Company

Art Directors: Lauren Lukacsko, Ronan Doyle

Executive Producer: Barry Frechette

Production Company: Max Esposito

Creative Agency

Creative Agency: Connelly Partners

Creative Director: Steve Connelly, Alyssa Toro

Genres: People, Storytelling

Categories: Associations, Corporate, Social and PSAs

lbbonline.com, Wed, 28 Nov 2018 16:10:46 GMT