Gadget Geeks Struggle with Bulky Kit in This VW Ad
The Dentsu Peking campaign was co-produced by Great Guns and Gwantsi
In this spot for Volkswagen's C-Trek lovably geeky people are improvising with self-made equipment to kit themselves out with multifunctual gadgets. They end up weighed down by bulky kit which is difficult to handle.
These folks look clumsy with their amateur gear trying to get the various functions of a wristband, a smartphone or an active camera. It might be cleverer to get professional crossover technology, like the gadgetry rolled into the VW C-Trek, rather than just slapping it together.
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Post Production / VFX
Post Production Company: MPC
Director: Peter Dietrich
DOP: Baldur Eythorsson
Production Company: Gwantsi / Great Guns
Creative Agency: Dentsu Peking
Genres: People, Scenic
Categories: Aircraft, AutomotiveGreat Guns Singapore, Tue, 07 Nov 2017 11:01:43 GMT