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Gabby’s Word 25 October 2012



An eventful week ahead in London

Gabby’s Word 25 October 2012


On Wednesday morning I landed back in London on my last flight of 2012. It was pleasant. I slept and - aside from the man who had a suspected heart attack (yep, that’s right) in the aisle beside mine - all went without a hitch. I was pleased to be back on home soil, and it did make me reflect for a moment on all the amazing trips that I and my fellow LBB-ers have made this year – but it also made me think I’ve perhaps neglected my native Blighty. So, this week is all about the UK. My next two working days are packed with industry events, agency visits and the honour of being asked to do a wee bit of judging. 
The fun starts on Wednesday evening at Campaign’s Big Awards. It will be my first time and I gather it’s a great night in the London diary. All work entered must have run in the UK this year.  New to 2012, the Campaign Big Awards will hand out seven Big Agency of The Year awards for each major media channel. At the time of writing I have no idea who the winners are, but check out LBB on Thursday for a full list of winners. 
Ravensbourne College will host Ogilvy’s Storytelling day as part of the London Transmedia Fest 2012. On Friday, a series of speakers will discuss brand stories from varying perspectives. The day will focus on four key elements: 1) Branded Entertainment, 2) Transmedia Storytelling, 3) The Power of Digital Media and 4) Telling Stories with Data. I plan to spend the morning at the event and am looking forward to hearing from Ogilvy’s Doug Scott, Cody Hogarth, Patou Nuytemans and Pat Cadigan. Unfortunately I shan’t be able to spend the afternoon at the event and will miss out on hearing from the other presenters, including Rory Sutherland. 
I say unfortunately, but the reason for my not being there in the afternoon certainly isn’t unfortunate. Razorfish have flattered my ego, and paid me a wonderful compliment, by asking me to be part of the judging team at their Hack Day. What does it entail? Nine teams shall present for five minutes, explaining their solutions to the ‘brief’. After that, we get to whisper, bicker and hopefully agree, and eventually declare a team as the winner. Fellow judges include the lovely Emily Hare, a former colleague from Contagious Magazine. 
It’s going to be a busy few days, but fingers crossed, it’s going to be extremely interesting and inspiring. Watch out for a London update next week in Gabby’s word. 
Have a great week and see some of you tonight at Grosvenor House.
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LBB Editorial, Wed, 24 Oct 2012 14:38:34 GMT