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Gabby's WORD 15 May 2012



On making the rounds in NYC this week

Gabby's WORD 15 May 2012


I’ve been in NYC a fortnight and I can safely and confidently say that this has been a very successful trip. As well as making sure that I preach to as many of the unconverted the merits of Little Black Book, I’ve also attended many events and awards and had the pleasure of being a guest in several of the city’s greatest agencies. Many thanks to Anomaly who let me use one of their spare desks last week.  I have a great interview with Johnny Vulkan, which will hit your mail boxes next week. I spent a lovely afternoon meeting all of their team, pretending I worked for the agency and sampling a nice ‘dark ‘n’ stormy’ at their client/agency drinks to celebrate new work for Captain Morgan’s Black Spiced Rum. I’ve been promised the new campaign, which I hope to share with you all very soon. 
Thursday night saw us all break out the black tie and attend the One Show Awards at the Alice Tully theatre. I was particularly impressed with DDB Argentina’s print work for VW, Ogilvy Malaysia for Lego, DDB’s Walk of Shame for Harvey Nichols (I’m like an old granny every time I see this, I have to tell whoever is next to me ‘Oh, did you know most of the girls in this work for DDB and it cost peanuts to make?’), the seriously freaky work for Skittles from BBDO, Toronto, BETC Paris’ Bear (I love this ad so much, such a great bit of storytelling), the Penguin campaign from Y&R Kuala Lumpar and last, but not least, the amazing print work from TBWA\HuntLascaris for the Endangered Wildlife Trust. Really simple, really impactful, beautiful print work
After the awards we all got onto the buses and headed to the Bowery Hotel’s roof for drinks, where there were amusing sessions in the photo booth and a bit of mingling. In attendance were many of the students from the One Show Student awards. It was very interesting to hear what they thought of it all. 
Over the weekend the sun shone and I did visit the Whitney Biennial. Was pleased to be reminded of many artists that we’d studied in our Goldsmith days. Great tapestries from textiles artist Elaine Reichek and some nice sketches entitled ‘Paris’ from Nick Mauss. I discovered two new artists that I really enjoyed: Joanna Malinowska; her use of photolithographs and screen prints and the rough handed, but beautiful paintings and sketches from Nicole Eisenman.  
This week, well, tonight I’m attending the Clios, so shall report back on Thursday. I have another three days left in the city before I head home, each day packed with meetings. I’m especially excited about meeting the team at Sub Rosa, catching up with old colleagues at JWT and interviewing Saatchi & Saatchi’s Tom Eslinger. 
Have a good week and speak Thursday… 
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