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Fuzzy Worries Disappear in Children's Wisconsin Primary Care and Urgent Care Spots

Creative 198 Add to collection

Colourful and lighthearted multimedia campaign was created by Milwaukee-based agency Hanson Dodge

Fuzzy Worries Disappear in Children's Wisconsin Primary Care and Urgent Care Spots

With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children's Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care capabilities. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor - even for a routine check-up.  The tagline is 'We make worries disappear'. 

The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials that use colourful lighthearted characters to personify the worries of kids and parents. They show actual doctors and staff members of Children’s Wisconsin Primary and Urgent Care taking them away, which means less worries for everyone.  

These worries range from being treated for a rash or scrape, to how cold a stethoscope might feel, teenage angst...even a virtual visit.  The focus is on the quality of care, differentiated experience and convenience offered by Children’s Wisconsin Primary Care and Urgent Care facilities -- a focus that is especially important to first-time moms, parents who have just moved to Wisconsin and those who may be considering a new healthcare provider.

The campaign launches this month. Listen to the radio spots 'Meeting' and 'Scooter' here.

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Advertiser: Children's Wisconsin

Creative Agency

Creative Agency: Hanson Dodge

Art Director: Damian Strigens



Executive Creative Director: Chris Buhrman

Creative Director: Mitch Markussen

Copywriter: Mike Betette

Producer: Michael Joyce

Production Company

Production Company: Square Joint, Inc

Director: John Biesack/Robb Fischer


Edit Company: Wonder Wonder

Editor: John Elmendorf

CGI: Adam Rosenbaum

Music/Sound: Alex Smolinski

Genres: Comedy

Categories: Health, Corporate, Social and PSAs

Elvove Associates, Thu, 11 Mar 2021 10:15:00 GMT