Arts & Sciences
Thu, 27 Jul 2017 18:54:12 GMT
Casper Mattress has released a new campaign entitled 'Better Beings.'
Partners & Spade teamed up with Casper for the first time to create a spot designed to elevate the brand and break through the clutter of the mattress industry, while also showing sustainable customer acquisition metrics. What resulted is a departure from Casper’s history of direct response marketing and is the company’s first live-action brand spot.
“Better Beings” brings testimonials from actual customers to life using one-of-a-kind puppets whose personalities are so convincing they don’t seem out of place in the otherwise day to day settings in which they’re situated. Customer Chris from Albany, LA is a purple Cyclops with a hip haircut, pausing from lunch with his friends to tell you about the positive impact Casper’s had on his life; Matt from Carmel, IN is a mop-top professor-type sharing his two cents about Casper’s value before getting into a vintage Mercedes; Tina from Harper, TX is an Avenue Q-like character with a flair for drama, lounging on her bed in a silky robe not wanting to leave it’s so comfortable.
Arts & Sciences’ Matt Lenski directed the spot, bringing comedy and humanity to eccentric creative for an essential everyday product.
“Better Beings” is part of an integrated television and web campaign running in the U.S.
Artistic Production: Zack Buchman (Founder & Creative Director, Furry Puppet Studio)
Production Company: Arts & Sciences
Director: Matt Lenski
Executive Producer: John Benson
Head of Production: Christa Skotland
DOP: Vinit Borriso
Line Producer: Joan Bell
Edit Company: Wax
Editor: Georgia Dodson
Edit Assistant: Nick Bruce
Producer: Andrew WIlcox
Executive Creative Director: Anthonoy Sperduti
Designer: Greg Kimball
Writer: Marisa Aveling
Strategist: Jessica Navas
Design director: Elizabeth Dilk
Motion Graphics: Garret Walter
Genres: Comedy, StorytellingArts & Sciences, Thu, 27 Jul 2017 18:54:12 GMT