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Fuzzy Puppets Testify for Casper Mattress in New Spot from Partners & Spade

Creative 1.5k Add to collection

The 'Better Beings' campaign was directed by Arts & Sciences' Matt Lenski

Fuzzy Puppets Testify for Casper Mattress in New Spot from Partners & Spade

Casper Mattress has released a new campaign entitled 'Better Beings.'

Partners & Spade teamed up with Casper for the first time to create a spot designed to elevate the brand and break through the clutter of the mattress industry, while also showing sustainable customer acquisition metrics. What resulted is a departure from Casper’s history of direct response marketing and is the company’s first live-action brand spot.

“Better Beings” brings testimonials from actual customers to life using one-of-a-kind puppets whose personalities are so convincing they don’t seem out of place in the otherwise day to day settings in which they’re situated. Customer Chris from Albany, LA is a purple Cyclops with a hip haircut, pausing from lunch with his friends to tell you about the positive impact Casper’s had on his life; Matt from Carmel, IN is a mop-top professor-type sharing his two cents about Casper’s value before getting into a vintage Mercedes; Tina from Harper, TX is an Avenue Q-like character with a flair for drama, lounging on her bed in a silky robe not wanting to leave it’s so comfortable.

Arts & Sciences’ Matt Lenski directed the spot, bringing comedy and humanity to eccentric creative for an essential everyday product. 

“Better Beings” is part of an integrated television and web campaign running in the U.S. 

video
Casper Mattress and Partners & Spade Create "Better Beings" with Puppets
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Content

Artistic Production: Zack Buchman (Founder & Creative Director, Furry Puppet Studio)

Production Company

Production Company: Arts & Sciences

Director: Matt Lenski

Executive Producer: John Benson

Head of Production: Christa Skotland

DOP: Vinit Borriso

Line Producer: Joan Bell

Offline

Edit Company: Wax

Editor: Georgia Dodson

Edit Assistant: Nick Bruce

Creative Agency

Producer: Andrew WIlcox

Executive Creative Director: Anthonoy Sperduti

Designer: Greg Kimball

Writer: Marisa Aveling

Strategist: Jessica Navas

Design director: Elizabeth Dilk

Post Production / VFX

Motion Graphics: Garret Walter

Client

Brand: Casper

Genres: Comedy, Storytelling

Arts & Sciences, Thu, 27 Jul 2017 18:54:12 GMT