Research results have shown that 80 per cent of people have been to a
restaurant with friends in the last month, confirming that social
occasions are ingrained in Aussie culture.
The launch of a
multimillion dollar integrated marketing campaign in 2017 will push the
idea that Fuze Tea's surprising, deliciously good fusions can enhance
social moments with food. The campaign will deliver mass awareness
through new, large format out of home advertising placed in iconic
locations, including the iconic Kings Cross Coke sign, as well as high
foot traffic food courts. Experiential activations, distributing 300,000
samples over summer and activating food outlets will drive trial and
continue the strong food association through the line.
will also seek to dominate screens with mass reaching TV and targeted
food specific sponsorships with Channel 7, Channel 9, Channel Ten, SBS
Food and Lifestyle FOOD.
The brand's audience will be encouraged
to create their own fusions at home using customised video recipes
promoted on two of the largest online food properties, Tasty and
taste.com.au, reaching around two and a half million consumers.
Harper, brand manager, Fuze Tea: "Since launching Fuze Tea in
Australia last year, the brand has gone from strength to strength and we
know consumers love the taste of our surprising fusions. This summer
campaign is all about further building brand awareness.
have fallen in love with the exotic and unexpected flavour combinations
of Fuze Tea and we hope many continue to enjoy the various fusions while
celebrating social occasions with friends and family this summer.
food combination is a natural fit for the brand and we can't wait to
see all the new fusions the Aussie public come up with."