FutureBrand Launches New Brand Identity, Revvity

Global brand consultancy FutureBrand helped create Revvity's new brand identity, positioning the company as a pioneer in expanding human potential through science. The new company was previously affiliated with PerkinElmer, Inc. 

FutureBrand developed all touchpoints for how the brand would show up in the world, starting with the name 'Revvity,' which combines 'revolutionise' and 'vita' (meaning 'life' in Latin). The logo reflects a holistic journey, incorporating human elements and scientific rigor. The lowercase wordmark represents an unconventional, precise, and vibrant brand, driven by science and focused on solving global health challenges. 

FutureBrand created the entire brand architecture.

Daniel Andersson, chief creative officer of FutureBrand said, “We wanted to create an identity for Revvity that would truly represent a unique, one a kind brand. The design needed to convey a company that is unconventional, precise, and united in solving the world’s greatest health challenges. A brand that lives and breathes science and at the same being unexpectedly vibrant and human, including a colour palette expressing passion and energy. The lowercase wordmark embodies the humble approachable personality and at the same time represents a company always pushing forward, never standing still. A feeling of momentum and unity.”