Fri, 03 Oct 2014 14:59:38 GMT
Oscar Cariss added to the hugely successful Guinness Africa “Made of Black” campaign which saw collaborations between U.S, U.K and African talent. Some of the people who appear in the ads include Phyno, Octopizzo, Bez, Ajuma, Cyrus Kabiru, Lakin Ogunbanwo, Chude Jideonwo and Peter James Obon. They all express what Guinness is calling “their own #madeofblack story”.
As part of the wider social media platform Oscar was tasked with directing an appearance by Fuse ODG, a British music star of Ghanaian descent who candidly talks to camera sharing his own #madeofblack story and inviting consumers to share selfies, asking “What are you made of?”
Creative Agency: AMV BBDO
Director: Oscar Cariss
Production Company: Annex
Categories: Beers, Alcoholic BeveragesAnnex, Fri, 03 Oct 2014 14:59:38 GMT