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Fuse ODG Shares His #MadeofBlack Story for Guinness

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Annex's Oscar Cariss brings his touch to Guinness Africa campaign

Fuse ODG Shares His #MadeofBlack Story for Guinness

Oscar Cariss added to the hugely successful Guinness Africa “Made of Black” campaign which saw collaborations between U.S, U.K and African talent. Some of the people who appear in the ads include Phyno, Octopizzo, Bez, Ajuma, Cyrus Kabiru, Lakin Ogunbanwo, Chude Jideonwo and Peter James Obon. They all express what Guinness is calling “their own #madeofblack story”. 

As part of the wider social media platform Oscar was tasked with directing an appearance by Fuse ODG, a British music star of Ghanaian descent who candidly talks to camera sharing his own #madeofblack story and inviting consumers to share selfies, asking “What are you made of?” 


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Fuse Annex
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Creative Agency

Creative Agency: AMV BBDO

Production Company

Director: Oscar Cariss

Production Company: Annex

Client

Advertiser: Guinness

Categories: Beers, Alcoholic Beverages

Annex, Fri, 03 Oct 2014 14:59:38 GMT