FUSE Named Agency of Record for Sinai Health Foundation

FUSE Create has been selected by the Sinai Health Foundation (SHF) to serve as its creative agency of record. After a robust RFP process, FUSE Create will now become its strategic, creative, and integrated partner, with a remit spanning broadcast, digital, social, OOH, experiential and production.

“Creating a better future of care means telling Sinai Health’s story to the world with the same unbridled passion and drive seen in our physicians, staff and volunteers,” said Laura Hearn, vice-president, brand strategy and marketing at Sinai Health Foundation. “Philanthropy is critical in funding world-leading clinical care and advancements in research. That’s why we’re so thrilled to have FUSE Create on board to help us share our mission and inspire others to give.”

Sinai Health is comprised of Mount Sinai Hospital, Hennick Bridgepoint Hospital, the LunenfeldTanenbaum Research Institute and system partner Circle of Care. Through this partnership, the agency will work to continue to raise awareness of the network and the care they provide while hitting ambitious donation goals. This work will be fundamental to Sinai Health Foundation as Mount Sinai Hospital celebrates its 100th anniversary in 2023.

“What made this opportunity different was the personal connections we had with Sinai Health Foundation,” said Steve Miller, ECD and partner at FUSE Create. “They play such an important role in our community - one that I, Lindsay, Lanny, and others at FUSE have experienced first-hand, which is why our passion runs deep and our excitement is bubbling over at the opportunity to help generate awareness and support for this incredible foundation.”

FUSE Create takes over strategic and creative duties from HUGE and begins work this month. This partnership follows continued momentum from the agency’s Toronto office, following the recent hire of Linda Carte as their new Creative Director, along with seven new additional hires.