FUSE Expands Creative and Account Departments with Six Hires

Independent creative agency FUSE Create has added six people to its roster to continue to strengthen its integrated creative and strategic offerings, including a new two-person creative team to assist with the increased demands of the agency. FUSE has also added one account supervisor and three account coordinators to the mix as a direct result of new business wins like AIR MILES, along with bigger scopes of work from existing clients like Prestige Brands and Maple Leaf Foods. 

Added to the creative bench is Patrick Carter, art director, and Mike Furlong, copywriter, who are both coming from their stints at dentsu One (formerly GRIP). Their combined experience working with CPG, financial, and QSR clients, to name a few, will help them work on Ricola and CIBC – two long-standing clients of FUSE Create. “So much of what we do lands in social - it's the currency of communication - and these guys dominate that space," says Steve Miller, ECD at FUSE Create. "They have a fresh perspective and bring an integrated background that compliments and strengthens our ever-growing team of thinkers." Carter and Furlong will report to Miller. 

Rounding out the creative hires is Rouba Lababidi as an addition to the CIBC account team. Joining as an account supervisor, Lababidi brings to the table her experience from UAE-based agencies Alsayegh and M&C Saatchi. She will report to Carrie Roi. FUSE also adds fresh talent Chatura Gnanaswaran, Nicole Eum, and Nicholas Dinatolo to the team to assist with client needs and the administration of marketing and advertising initiatives across all projects.

Overall, the agency has hired eight people since the start of 2021, with another seven added to sister agency FUSE Health. Two years after the FUSE rebrand, these key hires continue to mark a critical step in FUSE Create’s continued effort in establishing integrated creative, media and strategic roots.