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Furphy Ale Tells the Tale of 'The Unbelievable Kick' in Spot from Thinkerbell


First TV campaign from the brand is a lighthearted take on social distancing

Furphy Ale Tells the Tale of 'The Unbelievable Kick' in Spot from Thinkerbell

Furphy Refreshing Ale has launched its first ever TV campaign via agency Thinkerbell in what it hopes will bring a bit of lighthearted relief to beer and footy-lovers at home during this time of social distancing. The Unbelievable platform will celebrate the great Australian pastime of telling a tall tale over a beer.

Furphy [fur-fee] Noun. Australian. A rumour or tall tale, often exaggerated and shared… also a refreshing beer.

While having a beer and a yarn in the pub with mates is not possible at the moment, there is nothing to stop people from enjoying a Furphy Refreshing Ale in the comfort of their own home and connecting socially through digital means.

The spot, directed by Good Oil’s Adam Stevens, celebrates the silver-tongued and supposed golden-booted in a tale of trial and triumph – one which we can all enjoy in this trying time. The Unbelievable campaign aired on Sunday across general programming and online/social media.

Says Malcolm Eadie, brand director craft and premium at Lion: “If you had told us three months ago that we would be launching our first-ever television campaign for the beer born in Geelong in the midst of a global pandemic, we would have called it a furphy,” Eadie said.

“However, we hope this campaign serves as a reminder to everyone that this is only temporary – and we will be back enjoying a Furphy and a tall tale with mates again before we know it.”

Says Serge Costi, marketing manager Furphy at Lion: “This is the first chapter in Furphy’s Unbelievable platform, and the brand’s first work with creative agency Thinkerbell, and while we are all doing our bit by staying at home and social distancing right now, we hope this campaign launch will be the catalyst for many more tall tales to be told over virtual beers.”

Adds Ben Couzens, chief creative tinker at Thinkerbell: “There are certain stories you tell again and again, they’re not yours but as you tell them, change them and add to them, they become more and more your own. Whether the unbelievable kick happened the way we’ve told it, we’ll never know. But for now, this is definitely, exactly, pretty much how I remember it. And we are sure these times will create many more tales for this Unbelievable series.”

The platform will roll out nationally across TV, digital, radio, out of home, social, and other bits and pieces, so that unbelievable furphies will be shared over unbelievable Furphys.


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Genres: Storytelling

Categories: Alcoholic Beverages, Beers

Thinkerbell, Mon, 30 Mar 2020 19:26:39 GMT