Furniture Retailer Swoon Editions Appoints Dawson Pickering

Dawson Pickering has been appointed by the online furniture retailer, Swoon Editions to handle its brand positioning and communications. 

“We are delighted to be working with Swoon,” Said Co-Founder Neil Dawson. “It is an amazing business. The beautifully hand-crafted furniture they sell at a fraction of the price you’d expect to pay is down to a really smart business model. That combined with a really energetic team makes them ideal partners for us. We are going to have the most stylish offices in London.”

Debbie Williamson, Co-Founder of Swoon Editions said, “We were attracted to Dawson Pickering because of their history of creating rich, emotional ideas for brands. Our business has come a very long way in short space of time and the time is now right to elevate the brand.”

Dawson Pickering’s first piece of work for Swoon was a tactical ad poster for the recent General Election offering David Cameron advice on putting together a beautifully crafted cabinet.