This December and January, Freedom is putting its most wanted items on sale in a campaign by M&C Saatchi that will be sure to stand out from the brash post-Christmas retail scramble.
“For whatever turns you on” is spearheaded by a cheeky 30-second spot that tells the story of furniture envy with a twist.
Involving an amorous young couple, a desirable sofa and voyeuristic older neighbours, the TVC debuts on air 26th December. The campaign also rolls out with outdoor, press and online.
Freedom Head of Marketing, Jenny Gulliver said: “We wanted to convey the
desirability of our product in a playful and personality filled way while generating excitement and showcasing the breadth of quality products in the Freedom Sale. We wanted to move away from the shouty Boxing Day sales ads – and give our customers something to enjoy.
“The campaign perfectly encapsulates what we were after,” Gulliver added.