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Furlined Welcomes MANSON to Its U.S. Roster

10/10/2023
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MANSON's international brand collaborations include Adidas, Nike, Pirelli, and Instagram, among others, and artists such as Katy Perry, The Prodigy, and Rosalía

Award-winning production company Furlined has signed three-headed directing team MANSON to its U.S. roster. Furlined president Diane McArter described their work as, “uniquely raucous, audacious, elastic, playful, sophisticated, and surreal. With roots in design and animation, what's so exhilarating is how freely MANSON move across filmmaking genres, deploying mixed- and cross-media juxtapositions to build eye-tickling visual stories." 

To whom do MANSON’s three heads belong? Gerardo del Hierro, Pau López, and Tomás Peña, all currently living in Barcelona. To be clear: they are not a collective. Tomás explained, “The word collective has a sort of hippie connotation and while we love that aesthetic (and the psychedelics), ‘firm’ more accurately describes the way we work. Our work is controlled improvisation. We plan everything meticulously, so we have room to discover things on set.”  

Collaborating for nearly two decades, with a background in graphic design and animation, the gentlemen of MANSON have drawn on a mix of formal training and DIY to collaborate with clients across the globe on commercials and music videos. Their international brand collaborations include Adidas, Nike, Pirelli, and Instagram, among others, and artists such as Katy Perry, The Prodigy, and Rosalía. 

In January 2020, MANSON formed Bliss, a “creative powerhouse” to expand their visual bag of tricks for any given project, leveraging their animation, VFX, photography, and design chops. They explain: “Bliss is another sandbox to play in, for us to evolve…to push our own boundaries. We don’t want to be safe.” MANSON’s Amazon Prime series 'Romancero,' which premieres worldwide on November 3, 2023, mashes up Spanish verité, American thrillers and Japanese anime into an entirely new form. It was created in collaboration with screenwriter Fernando Navarro. 

MANSON said of the new partnership, “We chose Furlined for its savoir-faire and its charming people. At Furlined, visual poetry collides with the wild advertising game, executed at its best, with the global vision and passion for details to fulfil our biggest ambitions. And it feels like home already.” 

MANSON is represented by Blur in Spain, Diplomat in France, Rekorder in Germany, Immigrant in Denmark and Brazil, Kidzfrmnowhere in Japan, and Furlined in the United States. 

Furlined is an award-winning production company. Renowned for excellence in film craft and talent development, their work is rooted in the premise that creativity adds value to the ever-evolving space where culture meets commerce.

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