Tue, 27 Oct 2020 15:53:23 GMT
With the launch of 'Watch Dogs: Legion' from Ubisoft finally here, comedic actors Jon Glaser ('Girls', 'Parks and Recreation') and Beth Dover ('Orange Is The New Black') return to the classroom for a series of new shorts from creative agency Funworks. Jon once again stars as the offbeat professor with Dover as his student counterpart, featuring virtual battles set within a futuristic and adrenaline-fuelled London.
In addition to showcasing the video game’s millions of playable characters, each video also spotlights the title’s co-op gameplay, depicting fast and furious action set against a comedic backdrop filled with a colourful cast of misfits, all attending a continuing education class on playing 'Watch Dogs: Legion'.
For Funworks, this latest campaign was a chance to build on the strategic and comedic successes of the original campaign: “The first 'Watch Dogs: Legion 101' short was really well received which is especially notable given its non-traditional longform format and the propensity for gamers to be a really opinionated audience,” explained Funworks CCO, Craig Mangan. “In the end, the online audience commentary was overwhelmingly positive. It proved that narrative comedy can be a really interesting and effective way to launch a game, rather than just showing clips of gameplay.”
While once again driven by Funworks’ signature Funworkshops - a process that brings together customers, brand marketers and comedians, all following scientifically-supported methods of opening creative pathways by generating energy and excitement in an environment conducive to surprise and laughter - the campaign organically led to more holistic collaboration with Ubisoft.
“The Funworkshops resulted in more than just ideas for content. It helped foster a real trust that resulted in us being a closer partner, lending our expertise to the other teams at Ubisoft”, continued Craig. “Our workshops have even become a tool for Ubisoft to improve their relationships within teams and with retailers, getting them better aligned for the launches like 'Watch Dogs: Legion'. Collaboration and working in sync can positively transform an entire customer experience and ensure that launches are successful at every level."
“These are the types of relationship we love,” he added. “When you take a chance, that’s when exciting things can happen. It shows how creativity can help drive real business success.”
'Watch Dogs: Legion' will be available worldwide on 29th October 2020 for the Xbox One family of devices including Xbox One X, Windows PC, Stadia; and Amazon Luna, also available on PlayStation4 computer entertainment system.
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Campaign: Watch Dogs Legion
Spot Title: Watch Dogs Legion 101, Co-Op; Watch Dogs Legion 101, Ethel (TV); Watch Dogs Legion 101, Get To Class (Pre-Roll)
Air Date: 10/21/2020
CCO: Craig Mangan
Art Director: Brian Fink
Copywriter: Raymond Hobbs
EP: Ashley Henderson
Account Director: Claire Crozier
Account Manager: Corinne Santoro
Prod Co: Corner Shop
Director: Peter Martin
DOP: Corey Walter
Producer: Jay Shapiro
Editorial: Hutch Co.
Editor: Jim Hutchins
Producer: Jane Hutchins
VFX Studio: Hutch Co.
VFX Artist: Austin Hickman-Fain
Producer: Jane Hutchins
Colourist: Sean Coleman
Audio Post: One Union
Engineer: Eben Carr