Wed, 15 Dec 2021 09:44:35 GMT
Recently, North Carolina Lt. Governor said: “There’s no reason anybody anywhere in America should be telling any child about transgenderism, homosexuality, any of that filth! And yes, I called it filth.”
But Don’t Be Mean to People by Ponysaurus Brewing Co. believes in the goodness of everyone. That’s how they know no one could believe in their heart that other North Carolinians are filth. They’re so sure, they’re helping prove it by establishing the #FundForTheFabulous campaign in honor of the Lieutenant Governor to fund the good work that should be any civil servant’s greatest act in public office.
For the remainder of his term, a portion of all profits from Don’t Be Mean to People will go towards the Fund for the Fabulous which directly supports the LGBTQ+ community, all in the name of his illustrious title.
The campaign features a launch video featuring members of the local LGBTQ community, a social and influencer campaign including an invitation to talk from Ponysaurus Brewing Co.’s founders, a website, bar-toppers, merch and more.
Five North Carolina companies came together to help the state do the loving thing: Baldwin&, Myriad Video, Odyssey Narratives, 11 Dollar Bill, who opened a Raleigh office this month, and of course, Ponysaurus Brewing Co.
A portion of proceeds will go to support LGBTQ charities, including one that helps trans kids go to summer camp.
Don’t Be Mean To People was created five years ago in response to North Carolina’s restrictive HB2 law that aimed to limit LGBTQ rights.
Kendra R. Johnson, executive director, equality North Carolina, says: "The LGBTQ+ community has a rich history of advancing a just and liberated future where everyone can safely express their full humanity. Recent vitriolic remarks from the Lt. Governor demonstrate a clear lack of familiarity with this resilient, strong, and vibrant population. Help us answer hate with love by showing our elected officials who LGBTQ+ individuals are: a vital part of North Carolina’s past and a growing percentage of our state’s changing constituency. Let’s work together to create a stronger, more loving North Carolina where all residents are protected from discrimination and experience lived equality."
Spiritual Leader at Liberation Station Carl Kenny aka "Kenny the Voice of Many" comments: “There is no issue more important than how we collectively envision what it means to be community. It matters that we embrace language affirming the life and dignity of everyone we meet. It also matters when we disavow messages targeting LGBTQ+ people. I stand unashamedly in support of love over hate and Don’t Be Mean to People.”
Baldwin& executive creative director Mitch Bennett: “We were hurt when the Lt. Governor used his position and church podium to call North Carolinians he serves ‘filth.’ The Lt Governor offered to explain it to anybody who didn’t understand, so we were encouraged he opened the door to discuss the issue further. We decided to make the first move, forming a charity to help LGBTQ youth thrive, and sincerely inviting him to Ponysaurus to have an honest conversation to understand each other’s points of view. We’d love to help him help us all.”view more - Creative
Categories: Beers, Alcoholic BeveragesMarketing Matters, Wed, 15 Dec 2021 09:44:35 GMT