Function Growth Appoints Cedric Williams as Director of Analytics

Cedric Williams has joined Function Growth as the director of analytics where he will lead that team in all matters regarding data science and analytics. 

With over 15 years in the digital analytics and marketing space, including consulting with Fortune 500 companies, Williams integrates digital marketing expertise with AI/Machine Learning. At Function Growth, his expertise will be used to generate actionable insights for clients in such areas as campaign optimization and ecommerce conversion optimization. He has extensive experience optimizing affiliate content, display, paid search, SEO, and social media marketing campaigns.

“We are excited to welcome Cedric to our team,” said Kyle Hoffman, Function Growth’s director of growth strategy. “His core competencies bring immediate and essential value to the management teams of the portfolio companies that we advise.”  

Williams has had experience on both the consulting and client side, and has worked in the tech industry for a variety of start-ups and digital consulting companies including IT consulting company Daily Analytics and online healthcare retailer PHE.