FCB New York
Tue, 28 Sep 2021 14:41:36 GMT
Digital audio advertising has hit the mainstage with digital audio content consumption on the rise and showing no signs of slowing down. What’s more, according to Spotify's new study Sonic Science conducted in partnership with Neuro-Insight, it found that it’s more immersive and engaging than social media, digital video, TV and radio.
In an incredibly cluttered media environment, what advertiser wouldn’t want to be part of that experience?
Spotify Advertising is exciting advertisers, publishers and creators about the opportunity to reach the most engaged audience in its first global B2B brand campaign, All Ears On You. It's showing advertisers what it truly means to reach a fully immersed audience by imagining the Spotify experience as a moment where each listener is immersed in Spotify as they go about their day – protected from the noise and distractions of everyday life. The campaign was created in partnership with FCB New York.
The immersion is very very real ‘round these parts. In fact, we learned just how immersive Spotify is in a new study we conducted with Neuro-Insight called Sonic Science. FCB New York found that Spotify and digital audio are more immersive and engaging than digital video, social media, TV and radio.
Here’s how we’re bringing Spotify Advertising’s All Ears On You to life:
“Advertisers are struggling to break through to reach consumers who are constantly bombarded with messages and are more distracted than ever before,” said Khurrum Malik, Spotify’s head of advertising business marketing. “All Ears on You highlights how Spotify is able to cut through the clutter better than any other advertising platform thanks to an immersed and engaged audience deep in the listening experience. We couldn't be more excited to have this campaign out in the wild to excite advertisers, creators and publishers about the opportunity that digital audio and Spotify presents for them.”
“This platform was born from the insight that listeners aren’t merely on Spotify,” said Gary Resch, executive creative director at FCB New York. “They’re in Spotify. They’re fully immersed, truly present and undistracted by the noise surrounding them. And that focused headspace has massive value to marketers on Spotify. The bubble device brings that headspace to life in a magical way, and is an enduring platform that can come to life across all sorts of executions and iterations moving forward.”
Categories: Streaming Services, Media and EntertainmentFCB New York, Tue, 28 Sep 2021 14:41:36 GMT