Mon, 04 Oct 2021 07:20:00 GMT
Full Punch gains international recognition as one of only two Canadian Agencies to win Gold at the Global Pentawards 2021 for their rebrand and packaging design of StableFeed.
Founded in 2007, the Pentawards is the world's leading and most prestigious competition for packaging design. With the competition now in its 15th year, since launch, it has received more than 20,000 entries from over 64 countries, with the winners showcasing some of the world's most innovative, inspiring, and powerful packaging designs.
Full Punch partner, head of creative, Chris Zawada, said: "The Pentawards represent the best packaging design across the globe. It's a great honour to be recognized in this extremely competitive award show for our work on StableFeed. And being one of only two Canadian agencies to be awarded Gold makes it feel extra special."
The equine industry is at a tipping point, and horses are no longer viewed as livestock but instead held in the same regard as other domesticated pets. In a category currently full of processed snacks, supplements and feeds, StableFeed is leading the revolution for change by providing horse owners with scientifically proven natural foods made with a purpose.
"By turning the awe-inspiring ingredients into horses, the packaging shines a light on the difference between StableFeed and the competition. With a relatively small marketing budget, StableFeed requires hard-working, creative packaging that communicates the natural benefits and stands out on the shelf. Each package is a celebration of the expression, ‘you are what you eat.’ Superfoods, for super horses," says Zawada.
Earlier this year, the StableFeed packaging design also picked up awards and was shortlisted at Applied Arts, Graphis, Communication Arts and the Art Directors Club.view more - Awards and Events
Creative Agency: Full Punch
Partner, Head of Creative: Chris Zawada
Partner, Head of Strategy: Jack Dayan
Partner, President: Mike Leslie
Design: Mustaali Raj, Chris Zawada
Copywriting: Sebastien Wilcox, Pete Pallett
Illustration: Jacqui Oakley
Photography: Clinton Hussey