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'Fuel for Fans' - BETC for Canal+

Creative

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The joy that a football fan only gets while watching a classic match

CANAL+ is the most important premium pay TV channel in France. With over 13 million subscribers it specialises in football and movies.

BETC Paris and Canal+ have worked together in a unique collaboration for 15 years now. Over the years, the partnership has been the birthmother of a number of classic ads, such as ‘The March of The Emperor’, ‘The Closet’ and ‘The Bear’.

This short film, ‘Fuel for Fans’, was created as an ode to that incomparable joy football lovers feel while watching a great game. It’s a bit of fun with a simple, happy message.

The creative team behind ‘Fuel For Fans’ consists of Antoine Lenoble and Ludovic Labayrade, headed by Creative Director Olivier Apers and BETC Paris' CCO Stéphane Xiberras. Bart Timmer of Gang Films directed the high-paced spot.

Credits

AGENCY: BETC

AGENCY MANAGEMENT: Alexandre George, Guillaume Espinet, Barbara Hartmann

CHIEF CREATIVE OFFICER: Stephane Xiberras

CREATIVE DIRECTOR: Olivier Apers

ART DIRECTOR: Ludovic Labayrade

COPYWRITER: Antoine Lenoble

TV PRODUCER: Isabelle Ménard

PRODUCTION COMPANY: Henry de Czar

FILM DIRECTOR: Bart Timmer

DIRECTOR OF PHOTOGRAPHY: Alex Lamarque

MEDIA STRATEGY PLANNER: Vianney Vaute