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Fruit-tella Transports Us to a Fantastical World of Temptation

Creative 172 Add to collection

Dreamlike campaign from Havas Life Moscow launches Fruit-tella Tempties, a new kind of creamy candy

Fruit-tella Transports Us to a Fantastical World of Temptation
For the launch of their new Fruit-tella Tempties product in Russia, confectionary company Perfetti van Melle tells a story about those little me-moments that are so hard to resist and so rewarding to enjoy. 

By depicting a dream world full of every girl’s sweetest fantasies, Havas Life Moscow has taken the first step towards making these tender creamy candies the new favourite guilty pleasure for Russian women.  

The integrated campaign was created by Havas Life Moscow and directed by French filmmaker Jeremy Charbit.

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Digital Agency

Senior Account Manager: Maria Kerentceva


Advertiser: Perfetti Van Meller

Brand: Fruit-tella Tempties

Production Company

Production Company: Filmserviсe

Director: Jeremy Charbit

Creative Agency

Creative Agency: Havas Life Moscow

Copywriter: Vaselina Kramar

Art Director: Ludmila Agaffonova

Senior Producer: Anastasia Shamaro

Senior Strategist: Anastasia Boykova

Client Service Director: Alla Rachkova

Genres: Animation, Visual VFX, People, Tabletop, Scenic

Categories: Food, Confectionery

Havas US, Wed, 18 Apr 2018 15:15:44 GMT