Fruit-tella Transports Us to a Fantastical World of Temptation
Dreamlike campaign from Havas Life Moscow launches Fruit-tella Tempties, a new kind of creamy candy
For the launch of their new Fruit-tella Tempties product in Russia, confectionary company Perfetti van Melle tells a story about those little me-moments that are so hard to resist and so rewarding to enjoy.
By depicting a dream world full of every girl’s sweetest fantasies, Havas Life Moscow has taken the first step towards making these tender creamy candies the new favourite guilty pleasure for Russian women.
The integrated campaign was created by Havas Life Moscow and directed by French filmmaker Jeremy Charbit.
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Senior Account Manager: Maria Kerentceva
Advertiser: Perfetti Van Meller
Brand: Fruit-tella Tempties
Production Company: Filmserviсe
Director: Jeremy Charbit
Creative Agency: Havas Life Moscow
Copywriter: Vaselina Kramar
Art Director: Ludmila Agaffonova
Senior Producer: Anastasia Shamaro
Senior Strategist: Anastasia Boykova
Client Service Director: Alla Rachkova
Genres: Animation, Visual VFX, People, Tabletop, Scenic
Categories: Food, Confectionery Havas US, Wed, 18 Apr 2018 15:15:44 GMT