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Fruit and Veg Move at Rapid Speed for Ocado’s Zoom Delivery Service Campaign

Creative 84 Add to collection

Campaign from St Luke's launches the rapid grocery delivery service

Fruit and Veg Move at Rapid Speed for Ocado’s Zoom Delivery Service Campaign

Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado, the rapid grocery delivery service, which will appear until 18th September 2022.

The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area.

The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce 'controversial pizza toppings (pineapple)’; ‘or that extra kick to get your tongue popping (chillies)’; to ‘something to make your porridge less bland (raspberries)’. The end line is ‘Zoom by Ocado – the speedy grocer app with mountains of choice.’

Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.

Zoe Hannah, senior customer lead for Zoom by Ocado says, “Zoom by Ocado is a rapid delivery service, which doesn’t compromise on choice– it includes Ocado’s own-label ranges, M&S branded lines and hyper-local suppliers. We’re set apart from the competition by our mountainous range of over 10,000 products to choose from, delivered in under 60 minutes. We are hugely excited to showcase this fantastic proposition in this fun interpretation of speedy groceries. We hope that our new campaign brings a smile to Londoners’ faces this summer.”

Alan Young, CCO of St. Luke’s adds, “Ocado’s unique range of produce and branded products make this an ideal opportunity to add a playful personality to the Zoom by Ocado campaign. We hope the humorous portrayal of fast-moving items such as pineapples in safety helmets and the rhymes are a memorable and human connection to the new delivery service.”

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Brand

Advertiser: Ocado

Client

Head of Zoom by Ocado: George Dean

Senior Customer Lead: Zoe Hannah

Senior Marketing Executive: Jess Ely

Agency

Creative Agency: St. Luke’s London

Chief Creative Officer: Alan Young

Creative Partner: Julian Vizard

Creatives: Alexandria Bailey & Joaquin Olascoaga

Head of Photography & Illustration: Daniel Moorey

Agency Producer: Dee Antoniou

Agency Planners: Tara Ellis

Business Director: Rosie Gilligan

Account Director: Chloe Boothby

Account Executive: Hettie Shirtcliffe

CG Artist: Richard Green

Production

Director/Production Co: Richard Green/Loop Corp

Post Production

Post Production: Richard Greenwood @ Bubble TV

Sound Design: Chris Southwell @ Bubble TV

Designer: Pete Mould

Media planning/buying: Pintarget

Senior Client Executive: Ginny Childs

Categories: Retail and Restaurants , Supermarkets

St Luke's, Tue, 07 Jun 2022 08:38:16 GMT