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Frugal Rapper Lil Dicky Revels in the Value of Carl’s Jr.

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72andSunny teams with rapper Dave Burd for latest spot shot by Fancy Content's Chris Applebaum

Frugal Rapper Lil Dicky Revels in the Value of Carl’s Jr.

To promote its $4 Real Deal, Carl’s Jr., Hardee’s and 72andSunny have recruited rapper and notoriously value-conscious Lil Dicky. 

In the 30-second spot, Lil Dicky emphasizes how affordable the $4 Real Deal is by parodying the lavish spending in rap videos while enjoying the combo meal. Between leaf-blowing money, caressing piggy banks and lying in a bath of pennies, Lil Dicky argues that the only thing more ridiculous than using money to fan your face is the value in a $4 Real Deal, a combo that includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. 

Lil Dicky, whose real name is Dave Burd, is best known for his satirical rapping video “$ave Dat Money” featuring Fetty Wap and Rich Homie Quan, that paired the typical yacht, night club and mansion music-video scenes with lyrics about frugality and bargains. 

The spot airs on US TV from Monday June 6. 

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Post Production / VFX

Post Production Company: Brickyard VFX

Producer: Diana Young

Visual Effects Artist: George Fitz

Production Company

Director: Chris Applebaum

Executive Producer: Robert Wherry, Adam Bloom

Production Company: Fancy Content

Line Producer: John Hardin


Sound Design: Chris Winston

Sound Mix: Chris Winston


Edit Company: Union Editorial

Editor: Rachael Waxler

Producer: Joe Ross

Creative Agency

Brand Director: (Global) Alexis Coller, Mike Parseghian, Michal David

Brand Manager: Ali Arnold

Business Affairs: Jennifer Jahinian

Business Coordinator: Joseph Pereira

Chief Creative Officer: Glenn Cole

Chief Production Officer: Tom Dunlap

Chief Strategy Officer: Matt Jarvis

Copywriter: Mark Maziarz, Reilly Baker

Creative Agency: 72andSunny

Designer: Tim Wettstein, (Jr) Natalie Seitz

Group Creative Director: Mick DiMaria, Justin Hooper

Group Strategy Director: Scott Jensen

Head of TV / Production: Ian Donnelly

Producer: Brooke Horne, (Jr) Kira Linton

Strategist: (Jr) Alexandria Mathieu

Strategy Director: Kasia Molenda

Brand Coordinator: Joshua Noa

Genres: Comedy

Categories: Fast food, Retail and Restaurants

72andSunny LA, Tue, 07 Jun 2016 09:33:39 GMT