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Group745
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Creative in association withGear Seven
Group745

Frugal Rapper Lil Dicky Revels in the Value of Carl’s Jr.

07/06/2016
Advertising Agency
Los Angeles, USA
115
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72andSunny teams with rapper Dave Burd for latest spot shot by Fancy Content's Chris Applebaum

To promote its $4 Real Deal, Carl’s Jr., Hardee’s and 72andSunny have recruited rapper and notoriously value-conscious Lil Dicky. 

In the 30-second spot, Lil Dicky emphasizes how affordable the $4 Real Deal is by parodying the lavish spending in rap videos while enjoying the combo meal. Between leaf-blowing money, caressing piggy banks and lying in a bath of pennies, Lil Dicky argues that the only thing more ridiculous than using money to fan your face is the value in a $4 Real Deal, a combo that includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. 

Lil Dicky, whose real name is Dave Burd, is best known for his satirical rapping video “$ave Dat Money” featuring Fetty Wap and Rich Homie Quan, that paired the typical yacht, night club and mansion music-video scenes with lyrics about frugality and bargains. 

The spot airs on US TV from Monday June 6. 


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